User intent: Why organic content trumps social media

Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.

9 big small business social media no-nos

Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.

How to Create a Social Media Content Calendar for a Year : Social Media Examiner

Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year’s worth of content.

How Brands Can Build Trust with Millennials

Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations.

7 Steps to More Productive Projects

It’s happened to even the best of consultants. Despite your best efforts, the project you’re working on is far from over. With no end in sight, you’re starting to feel stressed.

How to Find Social Media Micro-influencers for Your Small Business

Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.

6 Great Tools to Track Customer Engagement

Customer engagement is always a top marketing goal, but not all customer engagement is created equally. There’s a difference between reading a blog post, and taking the time to comment on it or share it on social media. Fortunately, there are a number of tools available to help you track customer engagement, getting a better sense for the overall picture and active engagement, too.

4 Ways to Go the Extra Customer Service Mile

Customers are the soul of any business, but you don’t automatically get to build lasting relationships with them. A solid relationship between a buyer and seller is likely rooted in mutual trust, respect and appreciation. Like any other relationship, these qualities form over time – and with proof.

8 Business Intelligence Tools for Content Marketers With Technophobia

Eight vetted business intelligence tools to help the technophobic content marketer – Content Marketing Institute