Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.
Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year’s worth of content.
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations.
It’s happened to even the best of consultants. Despite your best efforts, the project you’re working on is far from over. With no end in sight, you’re starting to feel stressed.
Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
Customer engagement is always a top marketing goal, but not all customer engagement is created equally. There’s a difference between reading a blog post, and taking the time to comment on it or share it on social media. Fortunately, there are a number of tools available to help you track customer engagement, getting a better sense for the overall picture and active engagement, too.
Customers are the soul of any business, but you don’t automatically get to build lasting relationships with them. A solid relationship between a buyer and seller is likely rooted in mutual trust, respect and appreciation. Like any other relationship, these qualities form over time – and with proof.