2016 ARCHIVE
User intent: Why organic content trumps social media
Don't look for shortcuts. Columnist Drew Eastmead explains why you shouldn't rely too much on social media to drive website traffic to your business.
How to Create a Social Media Content Calendar for a Year : Social Media Examiner
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year's worth of content.
How Brands Can Build Trust with Millennials
Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations.
7 Steps to More Productive Projects
It’s happened to even the best of consultants. Despite your best efforts, the project you’re working on is far from over. With no end in sight, you’re starting to feel stressed.
How to Find Social Media Micro-influencers for Your Small Business
Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
6 Great Tools to Track Customer Engagement
Customer engagement is always a top marketing goal, but not all customer engagement is created equally. There’s a difference between reading a blog post, and taking the time to comment on it or share it on social media. Fortunately, there are a number of tools available to help you track customer engagement, getting a better sense for the overall picture and active engagement, too.
8 Business Intelligence Tools for Content Marketers With Technophobia
Eight vetted business intelligence tools to help the technophobic content marketer – Content Marketing Institute
Creating a Sense of Urgency Drives Sales!
This week's Turn It Up Tuesday examines the importance of creating a sense of urgency in the sales process, how (and why) to develop your own continuing education plan, and a more. Enjoy!
How to Use YouTube Cards in Your Videos : Social Media Examiner
Looking for ways to drive more views or engagement on YouTube? Discover how to create and use YouTube cards in your business videos.
How Snapchat and Periscope Can Grow a Business : Social Media Examiner
Social Media Marketing Podcast 228. In this episode John Kapos explores how he has used Snapchat and Instragram Stories to grow his business.
The 7 Best Personal Finance Books of 2016
These newly-published books offer different perspectives on how to best manage time and money.
Mobile Device Management for Small Businesses
In today's demanding global workplace, businesses have come to rely on staff use of mobile devices to get their work done. Bring your own device (BYOD) is a hot topic in business conversation. Is it secure? What if someone leaves the company?
6 Tips to Optimize Your Facebook Page : Social Media Examiner
Interested in creating a more professional and engaging experience on your Facebook page? Discover six tips to optimize your Facebook page.
The (Sales) Agile Manifesto
Earlier this year, LiquidPlanner CEO Liz Pearce shared her project management predictions for 2016. She explained that Agile - a popular set of methods and practices to help teams ship more work at a faster rate - will extend beyond software development.
Are You Forgetting to Thank Your Customers?
Customers are the soul of any business, but you don’t automatically get to build lasting relationships with them. A solid relationship between a buyer and seller is likely rooted in mutual trust, respect and appreciation. Like any other relationship, these qualities form over time – and with proof.
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain.
What Link Building Success Really Looks Like
In this examination of content marketing successes, Mark Johnstone adds more perspective and depth around what successful link building looks like in the wild versus what we might expect.
Temper Yourself
This week's Turn It Up Tuesday delves into to making handy work of preparing sales quotes, the fine art of practicing temperance, and more. Enjoy!
7 Video Marketing Trends for 2017
Social media is always in flux, and one of the biggest shifts right now is video.
How to Get More Inbound Leads into Your CRM (Part 3)
So, you’ve decided that generating more inbound leads is a top priority for next year’s marketing plan. And, you’ve also determined that a major focus of your efforts will be expanding your company’s visibility in the search results.
7 Ways to Show Your Customers Appreciation
The holidays are a time of joy and giving, making them the perfect time to show your customers just how much you appreciate them. Spread a little holiday cheer with these ideas.
The 6 Highest Performing B2B Blog Post Formats [Infographic]
What are the best performing blog post formats for B2B brands? Barry Feldman examines in this post.
In Conversation With Erin Mathie and Ramon Ray
Ramon Ray from Smart Hustle Magazine and Erin Mathie from Business Made Simple joined forces in a recent a YouTube Live event for a candid, informative discussion on “5 Ways to Improve your Business Organization and Increase Sales”.
Are You Leveraging Your CRM Reports?
Your CRM does a lot for you - manages contacts, manages projects, integrates with a number of other cloud-based services to simplify your workflow.
10 Tips to Build Better Converting Twitter Traffic | Sprout Social
Converting Twitter traffic is one of the biggest challenges for most businesses. Here are 10 tips to help you capture more visitors from Twitter.
How to Avoid Holiday Mayhem: 5 Tips and Tricks
Everyone gets frazzled around the holidays and it's really easy for things to slip through the cracks. Instead of stressing over every last detail and running around unorganized, use these tips to get ahead and save yourself unnecessary stress.
26 Tips for Better Facebook Page Engagement
Wondering how you can better engage with your Facebook fans? Discover 26 tips to generate clicks, likes, and comments on your Facebook page.
How to Use Your Buyer Personas
You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.
Join Us on Facebook Live for a Peek Into What’s New for 2017
Join us for our next Facebook Live event on Tuesday, December 13th at 11am, PST. Find out what's coming down the product pipeline for the year ahead.