User intent: Why organic content trumps social media
Don't look for shortcuts. Columnist Drew Eastmead explains why you shouldn't rely too much on social media to drive website traffic to your business.
How to Create a Social Media Content Calendar for a Year : Social Media Examiner
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year's worth of content.
How Brands Can Build Trust with Millennials
Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations.
7 Steps to More Productive Projects
It’s happened to even the best of consultants. Despite your best efforts, the project you’re working on is far from over. With no end in sight, you’re starting to feel stressed.
How to Find Social Media Micro-influencers for Your Small Business
Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
6 Great Tools to Track Customer Engagement
Customer engagement is always a top marketing goal, but not all customer engagement is created equally. There’s a difference between reading a blog post, and taking the time to comment on it or share it on social media. Fortunately, there are a number of tools available to help you track customer engagement, getting a better sense for the overall picture and active engagement, too.
8 Business Intelligence Tools for Content Marketers With Technophobia
Eight vetted business intelligence tools to help the technophobic content marketer – Content Marketing Institute
Creating a Sense of Urgency Drives Sales!
This week's Turn It Up Tuesday examines the importance of creating a sense of urgency in the sales process, how (and why) to develop your own continuing education plan, and a more. Enjoy!
How to Use YouTube Cards in Your Videos : Social Media Examiner
Looking for ways to drive more views or engagement on YouTube? Discover how to create and use YouTube cards in your business videos.