January 2018 ARCHIVE
5 SaaS Lead Generation Secrets You Should Try in 2018
The ultimate goal of the SaaS product marketing is lead generation. The overall success of your marketing campaign whether you are making changes to a website, creating a next piece of content or running Facebook ads will be judged by a number of emails these activities deliver. In the long run, the question you should ... Read More
Measuring the True Cost of New Consulting Clients
“Yes, let’s move forward with your proposal.” For consultants (like me!), few sentences are sweeter to the ear than this one. In addition to boosting next year’s revenue forecast, new clients help you hedge against uncertainty. After all, you never know when an existing client will decide to unexpectedly change course. As great as new ... Read More
4 CRM Resolutions for the New Year
The New Year brings with it a renewed sense of hope and optimism. Will this be the year you land that record-setting contract? Does expansion into adjacent markets represent a growth opportunity for your company? Will that “pet project” you’ve been toying with for years finally become a reality? Business owners across the globe are ... Read More