Board of Directors

Chief Executive Officer, Founder

Anthony Smith

Born in New Zealand, Anthony moved to Perth, Australia when he was young. He built the first version of Insightly in six months from home after identifying a market need for a CRM solution focused on small business. He has previous experience designing and building customer relationship management software for enterprise use. Prior to Insightly, Anthony worked as a consultant for IBM, and as a software engineer for global mining consultancy Snowden.

Emergence Capital Partners, Board Member

Gordon Ritter

Gordon Ritter is a Founder and General Partner of Emergence. Prior to founding Emergence, he spent over 15 years founding and building companies which pioneered new markets including embedded web-based interfaces, server appliances, “On Demand” services for the SMB market and web-native application development. He led Emergence Capitals first investment, in the cloud leader Gordon was named to the Forbes’ Midas List of the top venture capital investors in 2007 and 2012. He currently sits on the boards of Lithium, Veeva, PivotLink and Top Hat Monocle. He has a B.A. in Economics from Princeton University where he rowed on the heavyweight crew. He also enjoys running, cycling, cross-country skiing and mountaineering.

Board Member

Gregg Brockway

Gregg Brockway has a legacy of growing successful Internet companies and creating award-winning mobile experiences for customers. Brockway is the co-founder of two of the most recognized brands in travel: TripIt, the Webby award winner for design, and Hotwire, where he served as chief product officer. Expedia acquired Hotwire and Brockway became an executive at Expedia. He graduated from Dartmouth College and holds a Master of Business Administration degree from Harvard Business School.

General Partner, Cloud Apps Capital Partners, Board Member

Matt Holleran

Matt is a recognized thought leader in the cloud business application market. He was the first venture capitalist to frame the Business Freemium and the Enterprise Cloud models. He is considered an expert in cloud platforms, marketplaces and ecosystems. Matt has 12 years of operating experience in successful business application companies including, 9 years of venture capital and private equity experience, and a highly relevant network. He has walked in the shoes of founding teams at each stage of a business application company’s development ‐ no customers, initial traction, scaling the team, market leadership, and global expansion.