Insightly Raises $3 Million and announces expanded SMB CRM Application now available to all

#1 ranked CRM product in Google Apps Marketplace used by over 100,000 businesses in 100 countries, Insightly now available to small businesses on any platform

SAN FRANCISCO – October 2, 2012Insightly, a leading provider of customer relationship management (CRM) software for small businesses, today announced it has completed a $3 million financing led by Emergence Capital. Insightly, which is ranked as the number one customer management application and in the top five most used products in the Google Apps marketplace, is also expanding its service to small business users outside of the Google Apps platform.

Insightly’s intuitive cloud-based CRM software meets the needs of small business and allows users to easily keep track of customer interactions and manage leads, proposals, opportunities, projects and files from any device, at any time. Insightly can be accessed via a web browser from any PC, laptop, smartphone or tablet to keep business moving forward, both in office an on-the-go.

“Small businesses around the world want CRM software that is easy to use, doesn’t require hours of training, and fits their budget. Insightly’s simple user interface and freemium pricing model meets their needs perfectly” said Anthony Smith, CEO of Insightly. “We’ve seen massive growth in the past two years by meeting this demand, and Emergence’s investment will allow us to further accelerate this growth and continue to enhance our users’ experience.”

“The global small business CRM market potential is large, and it has never been well served,” said Matt Holleran, Venture Partner at Emergence Capital Partners. “Insightly’s application is designed to delight small business users, and their business freemium model is allowing them to unlock the global small business market. The fact that over 100,000 businesses in over 100 countries are using the application is evidence of both.”

About Insightly

Insightly provides customer relationship management software for small businesses. More than 100,000 businesses worldwide leverage Insightly’s cloud-based technology, easy-to-use interface and freemium pricing model to organize and manage their business. By releasing new features monthly and incorporating customer feedback into the design process, Insightly is dedicated to giving its customers the functionality they demand. Insightly is based in San Francisco. For more information, visit www.insightly.com

About Emergence Capital Partners

Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital firm focused on early and growth-stage SaaS and Technology-Enabled Services companies. Its mission is to empower business users and organizations around the globe by unleashing the power of Technology-Enabled Services. The firm’s investments include companies such as Salesforce.com (CRM), SuccessFactors (SFSF), Yammer, Lithium, YouSendIt, Box and Veeva Systems. Emergence Capital has $575 million under management. More information on Emergence Capital can be found at www.emcap.com

For more information, contact:
Rachel Sullivan
Metis Communications 617-236-0500
rachel.sullivan@metiscomm.com