Every business in the finance industry faces the unique challenge of meeting customer expectations. Whether you’re a financial advisor, bank, or wealth management service, the success of your business no longer depends on simply providing a great deliverable. Today, you must also provide exceptional customer experiences along the way.

One of the most effective ways to ensure the best experience for your customers is to use a customer relationship management (CRM) system designed to handle the complexities of financial organizations.

In this post, we will look at why your company needs finance CRM software and what you should look for when selecting the best CRM for companies in the finance industry.

Here’s what we’ll cover:

Why you need a CRM for your financial organization

There are two keys to the success of your financial organization; expanding your customer base and maintaining long-lasting relationships with each individual customer. To build meaningful relationships, you need to provide efficient services along with the solutions that are most appropriate to them. This requires understanding their unique needs, knowing the ins and outs of their industry, and showing how you can help them achieve their goals.

With an ever-increasing number of options available, customers have no shortage of places to go to for their desired financial services. The quality of your products and services matters. But, it is the companies that provide seamless, thoughtful, personalized experiences to customers that stand out. Those that fail to create top-notch experiences risk falling behind their competitors.

There are many tools financial companies use to manage their customer experience. Some are new and some are old, and each has its own features and effectiveness. Like any customer-focused industry, CRM systems are a necessity for financial organizations seeking to meet sales and marketing goals while exceeding customer expectations.

A CRM helps you keep track of all your customers to ensure that you always have essential information and communication history at your fingertips. It can streamline the process of managing customer relationships, giving teams more freedom to provide great service. CRM software is also integral for winning new clients by organizing lead capture, follow-up and close. 

How to improve customer relationships with a financial CRM

Magnet attracting people to a financial CRM

Now that you know why a CRM is critical to your financial business, it is important to understand how you can use the right platform to improve customer relationships and ultimately grow your revenue. Let’s examine some key finance CRM use cases and how they can help your business:

Streamline your processes

With a single system for managing customer relationships, your team can access client information swiftly to gather essential knowledge on any account. Details for any communication between a customer and an employee, whether online or in-person, can be added to the CRM in real-time. When the customers need assistance in the future, your staff will see the notes from all prior interactions allowing them to be better suited to help the individual. This helps eliminate duplicate conversations that can easily frustrate customers and make them feel you are indifferent to their needs.

Improve sales and marketing with unified data

Data from your CRM  helps you gain a better understanding of your customers. The best CRM solutions let you create detailed reports and charts to highlight key data points. This makes it easy to share valuable information across your team. You can use these insights to improve future marketing efforts by identifying trends from successful campaigns.

Better collaboration between teams

Having to hop between multiple apps to get customer information is a hassle. By creating a single unified profile for each customer, the whole team can quickly get any piece of information. This makes collaboration effortless and reduces the amount of time needed to provide great service to customers.

Boost customer retention

Financial businesses need healthy relationships with their clients if they hope to retain them long term. This can prove challenging in today’s world, where in-person interaction is no longer the norm, and most contact happens digitally. A CRM serves as a vital thread to connect your business with your customers. It gives you the data necessary to proactively create personalized services that meet customer expectations. When your clients feel that you listen to them and understand their needs, there is less reason to move along to another service provider.

What to look for in the best financial CRM for finance companies

Finding the right CRM for your financial business is vital to your success. Just as sales processes differ between organizations and industries, so will the specific needs for a CRM. That said, there are some core functionalities every financial services company should look for when evaluating CRM options. Below are the key features to look for:

Data security

Data security is critical in the financial industry. In addition to guarding clients’ personal information and records, the entire system needs to be well protected against malicious attacks. The best CRM platforms understand these concerns and provide world-class security measures. This includes encryption, role-based access control, security protocols, and data backups, among others.

Automation

The best finance CRMs include workflows to automate business processes. This eliminates the need for your team to manually complete repetitive tasks and therefore enhances their productivity. You can use automation to streamline various tasks, such as sending email follow-ups or onboarding a new client.

Ease of use

All the features in the world won’t do much good if the platform is difficult to use. Your team may be great at consulting, but that doesn’t mean they are software gurus. For this reason, choosing a CRM that you can understand and that is easy to use is one of the most important things to consider when evaluating different solutions.

Customization and integrations

While it’s important for your CRM to be easy to use, it is also important that you can customize it to fit your particular needs. Do you have a specific process that may necessitate a custom field? Perhaps you have an extra step in your onboarding? The best CRMs let you easily customize views, workflows, and dashboards, according to your business without hiring expensive experts or paying exorbitant fees. They also come with plenty of integrations with other applications in your tech stack. These integrations boost efficiency even more by reducing the need to juggle multiple apps perform crucial tasks. However, the integrations must be easy to implement with little or no code required to again avoid expenses. 

Why Insightly is the best financial services CRM

The best financial service CRM covers more than just the basics. It makes it easy to mold your approach for each particular client’s needs so that you can plan their economic future effectively.

Insightly stands out as a user-friendly CRM built to create unforgettable experiences while enhancing your team’s productivity. It’s customizable and scalable, ready to support your business as you attract more and more customers.

Here are some of the key features that make Insightly the best CRM for finance companies:

Automated emails

Whether it’s pitching new leads or following up with prospects in your pipeline, email is the fastest and most trusted way to communicate with your audience. You can create and send emails from within Insightly in a few clicks, or send out bulk emails to a list of contacts or leads with ease. Insightly tracks email delivery to customers in real-time and monitors open and click statistics for all email templates—it even notifies you when emails are opened.

Contact management

Image depicting contact management with a financial CRM.

Managing tons of clients on different platforms or in spreadsheets is not efficient. Insightly connects a wide range of data points to consolidate all your clients into one unified solution. You can save notes for each contact so that your team knows the details from every prior interaction. Insightly also maps and links customers based on their emails and other records to help you understand relationships and visualize an organization’s structure.

Workflow automation

Monotonous processes like data entry and scheduling repetitive tasks are not the best use of time. Whether it’s planning events, updating records, or assigning tasks, Insightly automates your workflow, enabling you to simplify complex multi-step business processes. Save your valuable time to better engage with and serve your clients, find new opportunities, and increase revenue generation.

Grow your financial business with a financial CRM

Financial services today are driven by the customer experience. Companies that make the effort to understand and serve the individual needs of their customers will create the long-lasting client relationships needed to sustain success. Doing so is next to impossible without a high-quality CRM to build unified customer profiles and streamline business operations.

Insightly is designed for large and small businesses seeking to align their teams while creating world-class experiences for their customers. Try out Insightly CRM today with a free trial or a personalized demo to see how it can help your financial organization.