No matter what you're selling, every sale follows roughly the same pattern.

The sales cycle is the process that companies undergo when selling a product to a customer. It encompasses all activities associated with closing a sale. Many companies have different steps and activities in their sales cycle, depending on how they define it. Finding a clear cut definition of a sales cycle that spans across the sales industry is tricky. This is because many variations of the sales cycle definition exist. Some people define it as the time it takes from starting from nothing to closing a deal. Others define it as the time it takes to bring a qualifies prospect to close. Regardless of the definition, however, businesses should keep track of the length of their sales cycle to ensure that their selling process is efficient.

Keeping track of the sales cycle gives a business insight into the efficiency of their sales operations. Insightly CRM gives you the tools to create and make the process happen, and happen smoothly. Define, design, and create your very own sales cycle with Insightly CRM!