A customer relationship management (CRM) tool helps businesses sell better by organizing contacts and accounts, tracking contact interactions, and tracking potential sales opportunities. When using a CRM, businesses have one central location for their contacts, know what was last communicated to a customer, can track the amount of sales that will close each week, and can see business data in reports.

A CRM that is specifically designed for a small business provides fundamental CRM functionality like contact management, iteration tracking and sales tracking and is integrated with the tools small teams already use like Gmail and Outlook.