Email is the world's most dominant channel for interacting with prospects and customers. Any small businesses intent on growing their customer base need to consider using email marketing to their benefit. Below is a short list of ways email marketing can benefit your small business.

  • Using promotional emails with offers increases sales during key selling periods
  • Keep your business top of mind with prospects by offering valuable content
  • Re-engage past customers with new products or offers
  • Establish you and your company as a thought leader in your industry
  • Help educate your customers about your products and services

Email marketing is all part of a strong customer relationship management initiative. Insightly CRM can get you on the road to smart email marketing. Take Insightly for a test drive today!