Decision-making biases are holding teams back
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2025 Research report
Right-sizing your CRM
Insights from mid-market GTM teams on how smarter CRM choices drive sales efficiency and alignment.
Research conducted in partnership with Ascend2.
Only 34% of teams say they fully embrace and effectively use their CRM.
See how CRM challenges are holding GTM teams back
Dive into the data to see how the wrong CRM can slow down growth and impact sales efficiency—and how the right fit drives real results.
Your contact details will be handled in accordance with our Privacy Policy. This site uses reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Your contact details will be handled in accordance with our Privacy Policy. This site uses reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
40% of decision-makers prioritized features over usability and 38% rushed the selection process—both of which contribute to low satisfaction and adoption.
The data reveals how decision-making biases, misalignment, and adoption challenges shape the ROI mid-market GTM teams get from their CRMs. Here’s a sneak peek into some of the insights you’ll gain from the report.
When a CRM is the right fit, adoption skyrockets
86% of those with full adoption feel that their current CRM is the right size for their current team, compared to just 62% of those with less adoption.
Here’s how sales pros and GTM teams are choosing and using their CRMs
Decision-making biases are holding teams back
40% of decision-makers prioritized features over usability and 38% rushed the selection process—both of which contribute to low satisfaction and adoption.
Executives and non-executives see CRM impact differently
55% of executives believe their organization’s CRM is being used effectively, compared to just 27% of non-executives, revealing a clear perception gap.
