Meet Insightly

1.5+ million users. 25,000+ businesses. All industries.

Insightly provides customer relationship management software for businesses of all sizes across a range of industries such as manufacturing, consulting, professional services, media and advertising, non-profit, technology and others. With more than 1.5 million users and over 25,000 companies worldwide, Insightly is the world’s most popular CRM software for Google and Office 365 users.

Founded in 2009 and based in San Francisco, Insightly is backed by $50 million in funding from leading venture capital firms such as Emergence Capital Partners, Cloud Apps Capital Partners, Scott Bommer and Sozo Ventures.

Leadership Team

Anthony Smith Chief Executive Officer, Founder

Anthony Smith

Born in New Zealand, Anthony moved to Perth, Australia when he was young. He built the first version of Insightly in six months from home after identifying a market need for a CRM solution focused on small business. He has previous experience designing and building customer relationship management software for enterprise use. Prior to Insightly, Anthony worked as a consultant for IBM, and as a software engineer for global mining consultancy Snowden.

Tony Kavanagh Chief Marketing Officer

Tony Kavanagh

Tony is responsible for the company’s go to market strategy and execution, focusing on small, midsize and enterprise businesses. Prior to Insightly, Tony held CMO roles at Actian, DataStax and Desk, a Salesforce company. Tony holds a bachelor’s degree from University College, Dublin; a Master’s of Business Studies from the Smurfitt Graduate School of Business; and is a member of the Institute of Chartered Accounts.

Sarah Eathorne Chief of Staff, Co-Founder

Sarah Eathorne

Sarah serves as Insightly’s Chief of Staff where she works across the business helping the CEO and Leadership Team execute its strategic initiatives. Prior to founding Insightly, Sarah served as Group Financial Controller for the Snowden Group. Sarah is a member of the Chartered Accountants of Australia and New Zealand and holds a bachelor’s degree in accounting and finance from Edith Cowan University.

Raju Menon Vice President, Engineering

Raju Menon

Raju leads Insightly’s engineering (Web, Mobile,QA and Infrastructure) organization with over 20 years experience in software engineering of mission critical products, emerging technologies, cloud based SaaS and mobile software products. Prior to Insightly, he led and managed engineering at Fortune 500 companies such as Adobe, Autodesk and more. Raju holds a Master’s degree from State University of New York at Buffalo and he compliments his technology leadership expertise with a MBA from University of California, Davis.

Mark Ripley Vice President, Sales

Mark Ripley

Mark is responsible for building and managing Insightly’s sales organization as it expands from half a dozen members in Q1 2017 to more than 60 individuals by Q1 2018. Mark joined Insightly from New Relic where he served as vice president of sales, managing new business development. Mark holds a bachelor’s degree in marketing from San Jose State University.

Elena Doudoukalova Vice President, People Operations

Elena Doudoukalova

Elena oversees Insightly’s human resources and recruiting functions as the company grows from 90 employees in Q1 2017 to more than 160 employees by Q1 2018. Prior to Insightly, Elena held a variety of human resources and recruiting roles at Facebook, Zynga, Robert Half and Sprint. Elena holds a bachelor’s degree in business administration and management from Drexel University.

Karl Laughton Vice President, Finance

Karl Laughton

Karl is responsible for Insightly’s finance and investor relations functions. Karl joined Insightly in January 2015 from Cisco where he held a variety of positions in corporate development and finance. Karl holds a bachelor’s degree in economics from the University of California, Davis.

Kelly Roy Vice President, Customer Success

Kelly Roy

Kelly is responsible for Insightly’s customer success, support and professional services programs—recently doubling the size of the customer success organization to better serve our mid-market customers. Kelly brings more than 15 years of leadership experience in CRM and Software as a Service (SaaS) working with companies such as Salesforce, Infusionsoft, Intuit and more. Kelly holds a bachelor’s degree in marketing from Fontbonne University.

Board of Directors

Anthony Smith Chief Executive Officer, Founder

Anthony Smith

Born in New Zealand, Anthony moved to Perth, Australia when he was young. He built the first version of Insightly in six months from home after identifying a market need for a CRM solution focused on small business. He has previous experience designing and building customer relationship management software for enterprise use. Prior to Insightly, Anthony worked as a consultant for IBM, and as a software engineer for global mining consultancy Snowden.

Gordon Ritter Emergence Capital Partners, Board Member

Gordon Ritter

Gordon Ritter is a Founder and General Partner of Emergence. Prior to founding Emergence, he spent over 15 years founding and building companies which pioneered new markets including embedded web-based interfaces, server appliances, “On Demand” services for the SMB market and web-native application development. He led Emergence Capitals first investment, in the cloud leader Salesforce.com. Gordon was named to the Forbes’ Midas List of the top venture capital investors in 2007 and 2012. He currently sits on the boards of Lithium, Veeva, PivotLink and Top Hat Monocle. He has a B.A. in Economics from Princeton University where he rowed on the heavyweight crew. He also enjoys running, cycling, cross-country skiing, and mountaineering.

Gregg Brockway Board Member

Gregg Brockway

Gregg Brockway has a legacy of growing successful Internet companies and creating award-winning mobile experiences for customers. Brockway is the co-founder of two of the most recognized brands in travel: TripIt, the Webby award winner for design, and Hotwire, where he served as chief product officer. Expedia acquired Hotwire and Brockway became an executive at Expedia. He graduated from Dartmouth College and holds a Master of Business Administration degree from Harvard Business School.

Matt Holleran General Partner, Cloud Apps Capital Partners, Board Member

Matt Holleran

Matt is a recognized thought leader in the cloud business application market. He was the first venture capitalist to frame the Business Freemium and the Enterprise Cloud models. He is considered an expert in cloud platforms, marketplaces and ecosystems. Matt has 12 years of operating experience in successful business application companies including salesforce.com, 9 years of venture capital and private equity experience, and a highly relevant network. He has walked in the shoes of founding teams at each stage of a business application company’s development ‐ no customers, initial traction, scaling the team, market leadership, and global expansion.

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