NEWEST Best Practices Marketing Sales How marketers can work more effectively with sales Here are a few ways marketers can work with sales teams to achieve better alignment and exceed revenue goals. 03 Dec 2021 Share POPULAR Business & tech What to consider when switching to long-term remote work Best practices for keeping work meaningful & teams connected 28 Jun 2021 Share FEATURED Data & Reporting 3 ways to use CRM data in building customer journeys Get essential tips on customer journey mapping 26 Feb 2021 Share Filter by View All Category All Business & tech Company News Customer Data & Reporting Marketing Sales Service & Support Tags All CUSTOMERCustomer JourneyCustomer RelationshipsCustomer ExperienceCustomer SuccessProject managementDelivery managementPost-sale customer interactionsCustomer acquisitionCustomer retentionDATA & REPORTINGCustomer Data ManagementData privacyAdoptionPerformance measurementRevenue trackingSales KPIsAnalytics dashboardsData visualizationMarketing KPIsMeasuring ROICOMPANY NEWSProduct releases & updatesAnnouncementsBUSINESS & TECHStartupsRemote workTrendsBusiness intelligenceAICEO insightsBrand managementUnified CRMProduct developmentCustomer relationshipsData privacySALESSales Force AutomationPipeline managementSales managementSales processSales teamSales & marketing alignmentLead dispositionSales KPIs & analyticsLead managementMARKETINGMarketing AutomationEmail MarketingLead managementContent & SEOLead generationDigital marketingCampaign managementMarketing trendsAccount-based marketingBrand managementCustomer engagementMarketing KPI & analyticsSales & marketing alignmentSERVICE & SUPPORTCustomer ServiceCustomer SupportCustomer SuccessCustomer EmpathyTicketing SystemTechnical SupportService ApplicationCustomer Support MetricsSales & Service Alignment Best Practices | Marketing | Sales How marketers can work more effectively with sales Here are a few ways marketers can work with sales teams to achieve better alignment and exceed revenue goals. 03 Dec 2021 Share Best Practices | Service & Support Customer service + success: designed to drive exceptional experiences Differentiating yourself from the competition with customer service. 04 Nov 2021 Share Service & Support 4 tips for creating a customer-centric experience How can you push your organization to become more customer-centric? 06 Oct 2021 Share Service & Support 4 customer service challenges (and how to solve them) We discuss some challenging situations in customer service and how to overcome them. 29 Sep 2021 Share Best Practices 5 customer service skills to build great customer relationships Learn the skills needed to enhance customer service and lead to strong customer relationships. 25 Sep 2021 Share Business & tech What to consider when switching to long-term remote work Best practices for keeping work meaningful & teams connected 28 Jun 2021 Share Customer What is ‘time-to-value’ and why is it important for customer success? Learn different types of type to value and how to optimize it for your customers 22 Jun 2021 Share Customer Level up your strategy by listening to the voice of the customer How can you use voice of the customer to improve your customer experience? 17 Jun 2021 Share Customer How to use workflow automation in customer service Get five quick tips on using workflow automation to improve customer service. 14 Jun 2021 Share Marketing How to do a competitive market analysis Here are a few tips and a template to do competitive marketing analysis. 08 Jun 2021 Share Business & tech 4 ways a unified CRM simplifies life for your remote teams Here’s why adopting a unified CRM can be a smart choice for remote teams. 02 Jun 2021 Share Marketing 13 Ways to Improve your Marketing Career What you need to know to advance your career in marketing 28 May 2021 Share Business & tech How to audit your business technology Tips and best practices to perform a tech audit 25 May 2021 Share Sales How does sales qualification work? Learn about sales qualification, why it’s important, and how to qualify leads. 18 May 2021 Share Marketing Why you should align marketing and customer success teams The guide to building marketing and customer success alignment 13 May 2021 Share Data & Reporting How to make the most out of buyer intent data Learn the basics of buyer intent data, its uses, and benefits for your business 11 May 2021 Share Business & tech Reconnecting with customers in a post-pandemic world How to reset your strategy when it comes to everyone you depend on. 06 May 2021 Share Marketing How to become a better marketing project manager Tips for marketing project management. 04 May 2021 Share Marketing How to choose the right project management tool A quick guide on choosing project management tools for your marketing team. 28 Apr 2021 Share Marketing How to plan and manage projects An introduction to project management 23 Apr 2021 Share Sales How to future-proof your sales process & avoid failure Sales management tips from Insightly VP of Sales Mark Ripley 21 Apr 2021 Share Sales 5 steps to build a sales process that mirrors the buyer journey Tips & best practices for improving your sales process 15 Apr 2021 Share Sales What is a sales process? Why is it important? In conversation with Insightly VP of Sales Mark Ripley 13 Apr 2021 Share Business & tech How voice search is transforming the user interface A quick look at how voice search and technology is changing the user interface. 09 Apr 2021 Share Business & tech 40 tips for remote work Here’s how to stay productive & keep a work-life balance while working remotely 05 Apr 2021 Share Marketing A 5-minute guide to drip marketing A review of drip campaigns, ways to use them, and how they benefit a business. 30 Mar 2021 Share Customer What is customer churn rate? 5 tips to lower it Get the tips & start improving your customer retention rate 26 Mar 2021 Share Business & tech What is a value proposition? Definition + examples Learn how to write a value proposition. 23 Mar 2021 Share Business & tech Top CRM trends for 2021 Use these CRM trends to meet changing business needs & gain a competitive edge 11 Mar 2021 Share Marketing How to automate customer journeys Here are four marketing automation tips 09 Mar 2021 Share Marketing Why you need an ideal customer profile How to use an ideal customer profile to improve & optimize your B2B marketing. 04 Mar 2021 Share Data & Reporting 3 ways to use CRM data in building customer journeys Get essential tips on customer journey mapping 26 Feb 2021 Share Data & Reporting What is a customer data platform? Learn the basics, benefits, & uses of a customer data platform 18 Feb 2021 Share Customer 5 ways to deliver the best customer service Tips on becoming a customer-centric company 16 Feb 2021 Share Marketing How to measure marketing ROI Learn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share Customer What is customer service? Learn the basics & get tips on providing a stellar customer service. 03 Feb 2021 Share Marketing What is brand awareness? Get the definition of brand awareness & tips on building a brand strategy. 26 Jan 2021 Share Business & tech How to build products you want to use & people want to buy Insightly CEO Anthony Smith shares product development tips for entrepreneurs 22 Jan 2021 Share Marketing How to build an attribution model for your business Learn how to make your marketing campaigns laser-focused & close more sales 19 Jan 2021 Share Business & tech How to scale up as your customers grow Insightly CEO Anthony Smith shares 3 guiding principles to help scale business 13 Jan 2021 Share Marketing The future of demand generation Learn how to build a scalable demand gen program that delivers results 05 Jan 2021 Share Data & Reporting The ultimate guide to business intelligence metrics Learn which metrics matter the most 29 Dec 2020 Share Business & tech Balancing CRM best practices with the need for customizations Here are four steps to help you strike a balance 08 Dec 2020 Share Marketing What is multivariate testing? When & why you should use it Get the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share Marketing A/B testing: How to identify the most effective marketing tactics Learn the basics & benefits of A/B testing 24 Nov 2020 Share Business & tech Why your CRM should serve your whole organization, not just sales Top 5 reasons you need a unified CRM to build lasting customer relationships 19 Nov 2020 Share Marketing How to launch an integrated campaign Here are key seven steps to running successful integrated campaigns 17 Nov 2020 Share Business & tech Marketing’s role in building a customer-centric company Insightly CEO on how leadership, technology & strategy shape marketing today 10 Nov 2020 Share Marketing What is an integrated campaign? Best practices for planning & running an integrated B2B campaign 03 Nov 2020 Share Marketing Account-based marketing: How to drive success with a unified CRM Here are 8 best practices to help you maximize ROI of account-based marketing. 27 Oct 2020 Share Marketing What is account-based marketing (ABM)? A beginner’s guide Learn the basics & benefits of account-based marketing 21 Oct 2020 Share Customer Customer success: How to launch & manage your CS program Insights & best practices to help you run an effective customer success program 15 Oct 2020 Share Business & tech How to calculate CRM costs Find out how much you can save by switching CRMs 13 Oct 2020 Share Customer Customer success program prep: a six-point checklist Use the checklist to get organized & stay focused as you launch a CS program 08 Oct 2020 Share Business & tech How to ensure a smooth transition to a new CRM Use this quick guide to switch CRMs & succeed with your new system 06 Oct 2020 Share Marketing New: easily plan, create, test, & track marketing campaigns Introducing new Insightly Marketing features in Q3 2020 product release 01 Oct 2020 Share Sales New: UI & productivity improvements across all Insightly apps Get more details from the Q3 2020 Insightly product release 01 Oct 2020 Share Business & tech 6 books that helped me as an entrepreneur Insightly CEO Anthony Smith shares a few must-reads for entrepreneurs in 2020 29 Sep 2020 Share Customer What is customer success? Learn about the foundation & evolution of customer success 24 Sep 2020 Share Sales 6 workflow automation best practices to streamline sales pipeline See how workflow automation can empower your sales reps to close more deals. 22 Sep 2020 Share Data & Reporting 4 questions to help you ensure your mobile CRM’s security Insightly CMO Tony Kavanagh shares insights on evaluating mobile CRM security 15 Sep 2020 Share Business & tech How to eliminate the need for costly CRM consultants Here are five tips to help you get rid of CRM consulting fees 10 Sep 2020 Share Marketing Disruptive Marketing: What it is and how you can benefit from it Get the basics & tips to kickstart your own experiential marketing efforts 03 Sep 2020 Share Customer 3 reasons your legacy CRM is slowing down growth Get tips on how to use CRM technology to course correct & accelerate growth 01 Sep 2020 Share Sales 4 questions to ask when evaluating CRMs for a midsize business Asking the right questions will help you to find the right CRM for your business 25 Aug 2020 Share Sales Tips for digital transformation in B2B sales Prepare for a successful transition from analog to digital sales processes 20 Aug 2020 Share Sales 4 common CRM assumptions & how to tackle them Learn how to use data & real-world evidence to make objective CRM decisions 18 Aug 2020 Share Sales Traditional vs. predictive lead scoring Which one should you use in your business? 13 Aug 2020 Share Data & Reporting Intuition vs. data-driven decision making in business today Learn why businesses should opt for a data-driven approach 11 Aug 2020 Share Sales Switching CRMs vs. staying put Learn how to use data to make the right CRM decision 06 Aug 2020 Share Best Practices 5 trends impacting customer engagement Tips to adapt your customer engagement strategy to current trends 04 Aug 2020 Share Product News Why companies switch to Insightly CRM Based on a recent customer survey 30 Jul 2020 Share Sales Restarting the customer journey Insightly CMO Tony Kavanagh on how to reset your customer journey 28 Jul 2020 Share Marketing 7 lead scoring best practices to improve your conversion rate Learn how to improve sales outreach & boost conversion rates with lead scoring 23 Jul 2020 Share Business & tech How to approach digital transformation in the new normal Insightly CEO Anthony Smith on digital transformation in 3 key business areas 21 Jul 2020 Share Business & tech What is workflow automation? Learn the basics & benefits of workflow automation 16 Jul 2020 Share Business & tech From recession to growth: a historical perspective What can we learn from Netflix & Hewlett-Packard? 14 Jul 2020 Share Sales How to find the right decision-makers for B2B sales outreach Here are a few tips & best practices 09 Jul 2020 Share Marketing Content strategy: writing for people or algorithms? Get the tips on content strategy, including SEO & audience targeting 07 Jul 2020 Share Business & tech Does your business need both CRM & marketing automation? Learn how to maximize the value of your sales & marketing tech stack 02 Jul 2020 Share Customer Reevaluating & rebounding Insightly CMO Tony Kavanagh on preparing for post-pandemic business environment 30 Jun 2020 Share Marketing How to use buyer enablement to win more customers Gartner insights & tips on developing effective buyer enablement content 25 Jun 2020 Share Sales How to calculate your CRM ROI Here are 3 things to consider when measuring the ROI of CRM 23 Jun 2020 Share Sales Go beyond features when comparing CRM vendors Here are a few tips to help you evaluate CRMs 18 Jun 2020 Share Customer How to improve customer experiences using data analytics Here are 8 ways to get you started 16 Jun 2020 Share Marketing How to use lead scoring to make faster sales Learn how to set up lead scoring for your business 09 Jun 2020 Share Sales 7 downsides of running a business without a CRM CRM or no CRM? What are the costs of operating a business without a CRM? 04 Jun 2020 Share Customer 5 rules for customer engagement in challenging times Insightly CMO Tony Kavanagh shares his insights 03 Jun 2020 Share Marketing Lead generation vs. customer retention Which is more important? 28 May 2020 Share Sales 5 common CRM workarounds you should quit now Learn why CRM workarounds are bad for business and how to avoid them 26 May 2020 Share Marketing How to implement local SEO Learn local SEO basics & business benefits 21 May 2020 Share Data & Reporting What is data integrity? How to achieve it? Here are five ways to ensure data integrity in your organization 19 May 2020 Share Business & tech Navigating uncertain times with the new ‘business as usual’ Insightly CEO Anthony Smith writes about leadership amid the Covid-19 crisis. 15 May 2020 Share Sales Should you build or buy CRM? Let’s take a look at common build vs buy a CRM questions and considerations. 12 May 2020 Share Sales How to use a CRM for business development Here are three CRM use cases for boosting your business development efforts 05 May 2020 Share Sales Selling while sheltering: how to manage sales & engage customers Insightly VP of Sales Mark Ripley shares a few best practices 30 Apr 2020 Share Business & tech Tips on introducing artificial intelligence in your business Get a brief AI overview & implementation tips from Insightly CEO Anthony Smith 28 Apr 2020 Share Business & tech How to increase transparency in business with a unified CRM Let’s explore how a CRM & other key factors impact transparency in business 23 Apr 2020 Share Marketing 7 Ways to Adapt your Marketing Efforts During a Crisis Marketing through a crisis is tough. Here are tips to help you adapt. 21 Apr 2020 Share Data & Reporting Customer data: everything you need to know Let’s take a deeper look at different types of customer data & how to manage it 16 Apr 2020 Share Marketing 12 tips to generate qualified leads from a sales webinar Here’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share Sales How to do a CRM needs assessment Here are a few best practices & a checklist to get you started 09 Apr 2020 Share Business & tech How to manage customer input in product development Here are five key insights from Insightly CEO Anthony Smith 07 Apr 2020 Share Data & Reporting How to fix bad CRM data Bad data happens to good teams. Learn how to keep your CRM data clean & useful. 01 Apr 2020 Share Customer Top 10 benefits of a unified CRM Here’s our list along with tips on selecting a unified CRM for your business. 26 Mar 2020 Share Sales 5 key CRM integrations in 2020 Let’s explore why you need CRM integrations & which ones are this year’s must-haves. 24 Mar 2020 Share Sales How to use CRM to manage remote work & keep up the sales pace Tips to keep your team accountable, motivated, & productive 19 Mar 2020 Share Business & tech 4 steps to building a unified business approach in 2020 How to foster a data-driven culture & collaboration to align business around your customer 17 Mar 2020 Share Data & Reporting How to organize customer data in a CRM Here are a few CRM best practices for customer data management 12 Mar 2020 Share Customer 7 ways to adapt to shifting customer expectations How to better manage customer expectations & stay competitive in the digital era 11 Mar 2020 Share Marketing Why use marketing automation? Let’s take a closer look at marketing automation benefits. 05 Mar 2020 Share Sales The new B2B purchase process Learn the six tasks or “jobs” modern B2B buyers go through, according to Gartner 03 Mar 2020 Share Marketing From personalized to humanized marketing How is humanized marketing different from personalization? How do you humanize a brand? 25 Feb 2020 Share Sales How to set up a lead disposition process Tips to get you started 17 Feb 2020 Share Sales What is a CRM? Learn CRM basics, brief history, & benefits of a unified CRM platform 06 Feb 2020 Share Sales What is lead disposition? Learn the basics and benefits of proper lead disposition 30 Jan 2020 Share Customer 3 ways a CRM success plan can help you maximize ROI How a success plan ensures faster CRM user adoption, ongoing improvement, & more 23 Jan 2020 Share Sales Tips on finding sales-ready leads & planning marketing campaigns Learn how to use marketing automation to grow revenue 16 Jan 2020 Share Sales Tips for fast CRM user adoption Switching CRMs isn’t enough. You need an adoption plan. 08 Jan 2020 Share Marketing The evolving role of the CMO Why tomorrow’s marketers are today’s investment bankers 19 Dec 2019 Share Sales 5 reasons why companies switch CRMs Based on Insightly customer case studies 18 Dec 2019 Share Marketing 3 ways to grow email engagement with marketing automation Tips & best practices from Insightly’s Senior Digital Marketing Manager 31 Oct 2019 Share Marketing 6 reasons why your sales reps are skeptical of web leads Learn how to better manage your web leads 23 Oct 2019 Share Sales Why failing to follow up sends the wrong message to prospects Tips for a more efficient lead management process 16 Oct 2019 Share Sales 4 key steps for sales and marketing integration Learn how to identify & overcome roadblocks to sales & marketing alignment 09 Oct 2019 Share Marketing Insightly Marketing: From idea to product launch Lessons from the creation journey & becoming our own first customer (part 1) 03 Oct 2019 Share Marketing How to select a marketing automation system: Here’s a checklist Here’s a checklist to help you make the right decision 25 Sep 2019 Share Company News Introducing Insightly Marketing Product features & capabilities 12 Sep 2019 Share Marketing The state of marketing: a snapshot Insightly customer survey 2019 10 Sep 2019 Share Data & Reporting Top 11 CRM reports in 2019 Here are 11 easy-to-configure CRM reports to guide your decision-making. 04 Sep 2019 Share Customer Rethinking customer retention Let’s review four key elements of customer retention strategy 29 Aug 2019 Share Marketing Step-by-step guide to launching digital marketing (part 3) Get tips on how to successfully implement a digital marketing plan. 27 Aug 2019 Share Marketing Step-by-step guide to launching digital marketing (part 2) Learn how to prepare for a successful launch. 22 Aug 2019 Share Marketing Step-by-step guide to launching digital marketing Let’s explore the first two steps in building a digital marketing plan. 19 Aug 2019 Share Marketing The seven keys to marketing automation success Insightly CMO Tony Kavanagh shares tips for successful marketing automation. 08 Aug 2019 Share Business & tech Beyond integration: a case for a unified CRM What should you expect from a modern CRM platform 06 Aug 2019 Share Company News Manufacturers improve operations & grow annual revenues 18% Results & insights from a survey of 100+ Insightly’s customers in manufacturing. 26 Jul 2019 Share Marketing What is digital marketing? Let’s review some basic truths about digital marketing. 03 Jul 2019 Share Marketing Aligning personas with the buyer journey Here’s a quick guide on defining buyer personas 27 Jun 2019 Share Company News Insightly’s reporting & productivity tools just got more powerful Introducing new reports, platform improvements, and a new help center 04 Jun 2019 Share Sales Why you should abandon “funnel vision” Transitioning from “funnel vision” to a customer relationship journey 29 May 2019 Share Sales What does customer journey mean? Let’s take a closer look at customer journey and customer journey mapping. 20 May 2019 Share Company News Insightly earns another Gartner Customers’ Choice for SFA The recognition is based on the number of customer reviews and the overall user ratings. 09 May 2019 Share Business & tech Engineered from the ground up Get a glimpse of Insightly engineering and architectural initiatives 30 Apr 2019 Share Customer Congruent Story brings culture-first thinking to auto industry Congruent Story helps the auto industry build brands for the new consumer age 17 Apr 2019 Share Customer 4 customer relationship lessons from women entrepreneurs Learn what it takes to build lasting customer relationships, run a successful business. 10 Apr 2019 Share Sales How to operationalize sales and marketing alignment How to achieve sales and marketing alignment with cross-functional teams 04 Apr 2019 Share Sales Sales and marketing leadership alignment How to develop shared objectives, methods, and metrics and gain buy-in 27 Mar 2019 Share Sales 3 ways to use data for sales and marketing alignment Align your teams with data and shared, measurable KPIs. 13 Mar 2019 Share Sales Sales Blitz: Align Your Sales and Marketing Teams What is a sales blitz? How to run a successful sales blitz? 05 Mar 2019 Share Sales What is sales and marketing alignment? Sales and marketing alignment: people, processes, and systems. 21 Feb 2019 Share Company News New: Product catalogs, Price Books and Quotes, territory maps Insightly unveils new SFA and analytics features in Q1 2019 product release. 19 Feb 2019 Share Customer Stories worth sharing: Insightly Gamechangers Podcast Insightly customers share their stories, insights, and business tips. 12 Feb 2019 Share Data & Reporting Managing data Part 3: How to accelerate revenue growth with data Customers use data management to make data-driven decisions. 07 Feb 2019 Share Data & Reporting Making the best use of customer data How smart data collection and use help build lasting customer relationships. 30 Jan 2019 Share Customer Authentically yours, Candice Simons Simons redefines creative work and customer relations in the ads industry. 16 Jan 2019 Share Data & Reporting Managing data: Top 3 roadblocks to effective data use (Part 2) Insightly CRM customers share their data management best practices. 09 Jan 2019 Share Data & Reporting Managing data: Why customer data is increasingly important (Part 1) How Insightly customers are making the most of customer data. 26 Dec 2018 Share