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Tune in for actionable tips for sales, marketing, & success leaders.

Revenue targets, leads, opp generation, opps to close ratios, hiring plans, tech stack…the pressure is endless.

This video series is designed with you in mind.

Closing Time features short, to-the-point videos that are actionable to help you in both your daily work and your strategic planning.

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Watch the latest episodes

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A/B Testing & Optimization Tips to Increase Web Conversion Rates
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5 Sales Discovery Questions to Double Deal Size & Shorten Sales Cycle
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From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance
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Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning
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Celebrating 100 Episodes: The End of the Line for Cold Calling (& What’s Replacing It)
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Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth
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Why Insightly is the Best CRM for Manufacturing Business Moduflex
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Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS
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How to Write Sales Email Cadences That Get Opened & Replied to
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Branding Your Way into B2B Buyer’s Initial Consideration Set
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How Healthcare Business, NeuLine Health, Uses Insightly’s HIPAA-Compliant CRM
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To Win vs. The Status Quo – Your Talk Track for Selling to Buying Committees
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Beyond the SKO: Future-Proof Your Sales Approach to Win More Deals in 2024
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How to Personalize at Scale: Writing for the Masses vs. Writing to Doris
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How to Optimize the B2B Buyer Experience and Improve Wins Rates in 2024
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How to De-risk the Purchase Process for Your Buyers and Avoid FOFU (Fear Of F***ing Up)
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How to Incorporate AI into Your Sales Process (& Avoid its Dark Side)
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AI-Driven Authenticity: How Sellers & Marketers Can Use AI to Foster Genuine Connections
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Efficient Growth in B2B: Using Marketing Sprints to Grow Faster While Spending Less
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Content Marketing in 2024: Putting the “Marketing” Back in Content Marketing
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Flipping the Script: How to Get Started with Cold Calling & Enjoy it!
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Influence vs. Influencer Marketing: How to Harness Real Influence That Drives Meaningful Impact
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How to Teach CSM and Sales Reps to ask Disruptive Questions (and just $TFU)
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Does Brand Awareness Work in B2B? Here’s How to Prove it Does to Your CFO
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How to Choose the Right Go-to-Market Motions (or Pivot Away From Them)
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4 Tips to Help B2B Sellers Increase Average Contract Value (ACV)
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Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work for You
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Marketing on a Budget: 3 Cost-Effective Ways to Conduct Audience Research
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Unveiling the Shadows of B2B Marketing: 6 Metrics for Tracking Dark Funnel Activities
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How to Orchestrate a Successful Product Launch
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How to Make Your Next Sales Call Better: Data-Backed Cold Call Openers, Pricing Phrases, & More!
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Sales Prospect Research: Are You Doing Enough?
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Must-Know LinkedIn Sales Navigator Tips and New Features to Optimize Your Prospecting
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Making the Consensus Sale: Overcoming Dysfunction in a Consensus-Driven Buying Environment
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Why Sales Leaders Fail: The Full Business Picture and How to Ensure Success
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How to Create a Winning Sales Presentation That Captivates Buyers
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A B2B’s Sellers Path to Becoming a Trusted Advisor (and Having Your Buyers Sell for You)
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Differentiate Yourself (& Close More Deals) With These Personal Branding Tips For B2B Salespeople
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A New Way to Map Sales Activities to Desired Outcomes: The Sales Success Calculator
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The B2B Sales Job Hunt: A Secret Tool for Job Seekers and Hiring Managers
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The New B2B Sales Funnel – Optimize for Revenue, Not MQLs or SQLs
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Modernizing Your GTM Strategy: Demand Creation vs Demand Capture
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How to Convert B2B Referral Leads into Wins
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CMO to CRO: Deep Dive into the Evolving Role of Chief Revenue Officer
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Bouncing Back After the Death of Marketing Attribution
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The Secret to Reducing Sales Turnover: Your Hiring & Onboarding Processes
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5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing aka ‘Talk Triggers’
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Standing out in Sales: How to Start Building Your Personal Brand on LinkedIn
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How to Get Your Sales Team to Start Using Video for Sales Outreach
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Turning Strangers into Prospects: LinkedIn Social Selling in 4 Steps
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Using COI (Cost of Inaction) to Defeat Your Buyer’s Status Quo Objection
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How to Use Video in B2B Sales – Tips for Outbounds Reps, AEs, and CSMs
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The Sales-to-Marketing Career Change: Why Ex-Salespeople Make Great Marketers
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Do Legacy CRMs Need a Reality Check? 4 Risks of Purchasing Legacy Systems
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What is Buyer Enablement? The B2B Seller’s Secret Tool to Making the Consensus Sale
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Improve Outbound Email Response Rate by 3x with CRM + Sales Engagement
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Shopping for a CRM? Expert Advice for Choosing the Right CRM For You
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B2B Chatbots: Adding Conversational Marketing to Your Marketing Mix
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How to Get (and Keep) a Job as VP of Sales
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Early Stage Startup? 11 Startup Marketing Initiatives to Help You Grow Faster
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Best Practices for Creating and Maintaining a Winning Sales Territory Plan
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Rallying the Troops: How to Lead Remote Sales Teams During Challenging Times
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3-Step Playbook to Drive Revenue with Account-Based Experience (ABX)
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CRM Best Practices to Generate More Sales – Show Me You Know Me!
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Improve Sales Cadences and KPIs: 5 Key Findings From 570 Million Sales Interactions
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Gender Gap in Sales: Why Women Close More Deals Than Men
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The Future of Sales: Navigating the Increasingly Complex B2B Buying Journey
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SaaS Demo Best Practices: How to Crush Your Next Demo Call
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Conversational Marketing: How To Use Chatbot Marketing to Drive Sales
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How to Build a Competitive Sales Compensation Plan in a Volatile Market
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Pro Tips to Master LinkedIn Sales Navigator – Search Filters, List Building, and Lead Gen
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Growth at all Costs is Over: How SEO Factors into Sustainable Business Growth
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Switch up the Game Plan: Tips for Winning Over the B2B Buying Committee
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Dark Social in B2B Marketing: What it is and How to Harness it
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Mastering the Art of ABM: Tips for Running a Successful Account-Based Marketing Program
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The Three Cs of B2B Sales Follow Up Communication
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Close More Deals with These Content Marketing Tips for Salespeople
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Who is Your Ideal Customer? Defining ICP and Aligning Go-To-Market Teams Around It
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Using a Sales Activity Calculator to Optimize Outbound Selling Time
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Virtual Selling Tips: 4 Simple Ways to Build Rapport and Engage Prospects via Zoom
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5 Steps to Transform a Case Study into a Compelling Customer Success Story
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Cold Calling Tips: Use this Script to Quickly Build Trust and Book More Meetings
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Using AI for SEO-Rich Content Creation – Proven Strategies to Save Time and Money
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B2B Sales Objection Handling: How to Overcome a Lack of Urgency
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5 Discovery Call Tips to Help Buyers Overcome the Status Quo Bias
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5 Sales Demo Tips: Using Discovery Details to Personalize Your Demo
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Sell More & Discount Less with These B2B Sales Negotiation Tips
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How to Build an Effective SDR or BDR Team (Sales & Business Development Representative)
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The 4 Keys to Creating Successful Sales Proposals
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How to Resolve Sales and Marketing Conflict (and Close More Deals)
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Using the PRAISE Model to Retain and Motivate Sales Teams
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LinkedIn Profile Tips for B2B Salespeople and Marketers
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How Go-to-Market Teams Can Deliver Exceptional B2B Customer Experiences
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Lessons From Sales History: How To Build a B2B Sales Tech Stack That Works
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Using Digital Marketing to Launch an Account-Based Marketing (ABM) Strategy
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Ghosting in Sales: How to Follow Up When Prospects Disappear
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Sales Objection Handling: 8 Responses to the “I’m Not Interested” Objection
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The Science of Sales: How to Exercise Empathy in B2B Sales
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Top 5 Go to Market Challenges in 2023 and How to Overcome Them
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7 Types of Go-to-Market Strategies: Creating a Winning GTM Plan for Your Business
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How Sales Leaders Can Foster an Environment Where Women in Sales Thrive
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Is the MQL Dead? How Marketers Can Find the Channels that Drive Real Revenue
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The 5-step RevOps Model for High-Growth Teams (Revenue Operations)
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How Go-To-Market Teams Can Use ChatGPT to Save Time and Resources
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See more episodes

Speakers

FAQs

What is Closing Time?

Closing Time is a weekly video series for go-to-market leaders.

Why should I watch?

You'll get actionable insights intended to help go-to-market leaders in their daily work and strategic planning.

Who are the guests?

Insightly will be joined by an industry leader on a weekly basis to discuss a variety of topics ranging from revenue targets - to tech stacks - to hiring tips.

When do episodes come out?

New episodes drop every week so there is always something new to watch and learn.

Where can I watch?

Subscribe on YouTube so you don’t miss an episode.

Hosts

Anthony Smith

CEO,
Insightly

Chip House

Chief Marketing Officer,
Insightly

Dave Osborne

Chief Sales Officer,
Insightly

Val Riley

Content Marketing
Director, Insightly

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7 Types of Go-to-Market Strategies: Creating a Winning GTM Plan for Your Business
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How Go-To-Market Teams Can Use ChatGPT to Save Time and Resources
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Is the MQL Dead? How Marketers Can Find the Channels that Drive Real Revenue
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