Tips for getting the most from your live eventsGet back in the groove of live events and ensure event ROI with this webinar. Events Expert Lee Hacohen talks through pre-, at-, and post-event strategies. He covers tactics such as sourcing leads through the conference app, researching your fellow exhibitors as lead sources, and ideas for attention-getting booth activities. Is your sales team prepared to get back into the swing of live events? Experts anticipate that trade shows will return to near pre-pandemic levels by Q4 2022. It’s likely that you’ll have some first-timers attending events. But even if you’ve got seasoned pros on the live events scene, there is a lot to catch up on. Watch this webinar to learn: What Sales/Marketing can do pre-event to ensure they secure the right meetings on-site and at the boothEffective on-site strategies to maximize booth engagementThe right way to engage live traffic with pandemic concerns in mind. Working a booth is like riding a bike…but it’s been a while for most of us, right? Get a refresher in this webinar. Preview:Event marketing expert Lee Hacohen joins Insightly’s Valerie Riley to discuss these tips: Develop pre-event target list based on speakers, sponsors and those with booths. Plan you pre-event campaign to secure booth demos/meetings & Invites to co-sponsored cocktail and/or dinner event on-site/nearby. Plan an engaging/interactive booth experience that generates energy/attention (spin & win, cash grabbing booth, well regarded author signing relevant books). Have a mix of personas at the booth & sponsored speaker sessions (especially during high traffic periods). Use technology offered to scan badges and more importantly grab pertinent info from conversations for effective follow-up. Have your CRM mobile app open and at the ready to get a quick snapshot of the status of any conversations or booked business in process. Take action on immediate follow-up for those that were connected with and campaign to those you missed and ensure the event campaign code is present for ROI Attribution.