Introducing Insightly AppConnect

Better Earth Solar
CEO, Insightly

Your CRM is the heart of your organization. Ideally, all of the apps you use in your business will seamlessly connect to it. Whether you are looking to integrate communications tools (e.g. Slack), HR tools (e.g. Bamboo HR, ADP), accounting tools (e.g. QuickBooks, Xero) or legal tools (e.g. PandaDoc, Docusign), you want integrations that are easy to set up and maintain.

Meet AppConnect

AppConnect is a new integration automation tool from Insightly that helps you easily link and integrate the Insightly platform with other apps you use in your organization and build powerful new workflow automations between applications.

With over 500 pre-built connections to popular business software applications, AppConnect links Insightly to the ecosystem of tools you use every day.

But here’s the best part – you don’t need to hire a consultant or write code with AppConnect. The simple drag and drop interface empowers non-technical users to build seamless integrations and create automations between apps as easily as drawing a flowchart, using just clicks. Yep – save the expensive contractors and avoid the pricey App Marketplace…just create integrations yourself with AppConnect.

Watch this webinar to see just how easy it is to follow a recipe and build a connector. Then get started with AppConnect on your own to integrate your tech stack and improve productivity and communication within your organization.

Webinar notes

Back in 2018, we added a powerful workflow automation feature to our software platform to help you automate tasks and processes inside of Insightly. Since then, our customers have automated over a million tasks proving workflow automation to be an indispensable, must-have feature. 


Today, we’re building on that success.

Now you can easily build automations from Insightly to every other app you use to run your business. 


With AppConnect there’s no need to copy and paste data between apps, upload CSVs, or to write complex code—all of your apps are just.. connected. With just a couple of clicks your business data transfers between apps automatically making it a breeze to run repetitive business tasks. It’s never been simpler to send emails, book meetings, create invoices, transfer orders to your ERP system, or to keep your data in sync with all of your systems.


And Insightly already connects to hundreds of the apps you use every day like Accounting systems,  ERP systems, HR systems, Helpdesk and IT systems, databases, calendars, and collaboration and chat tools. We have over 500 different app connectors in AppConnect ready to go today and we’re adding more every week. 


So for whatever workflows you want to automate in your business, and wherever you want your business data to move—automatically, Insightly AppConnect is the tool that makes it super easy. 

Easily test Integration Recipes

AppConnect Recipes can be easily tested through the interface. So you can feed data into the recipe and see how it functions. If it does not do exactly what you want, you can change the process right there in the interface with drag and drop and a few clicks. You can build out test recipes to test and experiment and visually map out how a process can  be built. It doesn’t have the same level of overhead or weight as a Lambda function.


Full and Complete Audit Log

AppConnect Recipes have a full audit log with a forensic level of detail. You can see for every run of every recipe and what data went in, how it was processed, and what data was sent out. This is important for two reasons – so you have full accountability into a recipe, how many times it was run, the inputs and outputs. It makes debugging very easy if you think there is an issue, and it also makes you have integrity and confidence in your data and your processes. You can check and verify easily.


Include Smart Business Logic

AppConnect Recipes can encapsulate very smart business logic visually like if then statements, checks, and loops.AppConnect recipes can be very easily configured to only run under only specific circumstances that relate to your business processes – like if a field changes in a record or on specific days of the week or month or any other schedule.

One really powerful advantage of Insightly AppConnect recipes is their ability to manipulate data inside recipes before sending it out to other systems.


Recipes in AppConnect can mould and shape the data inside the recipe and prepare it in exactly the right format before sending it out to another system. It can even do mathematical functions like add a series of numbers up and create a subtotal, do tax calculations on an order, or add a delivery fee for specific items

Recipes in AppConnect can be saved to different folders, so within your organization you might have folders for different departments, like Accounting and Finance, Sales, HR etc. Then different people from those departments can work together on recipes applicable to their specific processes.

We all know how great dashboards can be, and AppConnect ships out of the box with some very convenient and beautiful dashboards so you can see at a glance which recipes have run, how many times this month, what allocation you have left from your AppConnect plan, and if any of your tasks have failed or had problems.


Experience the Insightly platform for yourself