Insightly is now an Unbounce company

Relationships are the
foundation of business.

Growing businesses across the globe rely on Insightly to help them
build lasting customer relationships. Insightly delivers a platform that
can take businesses to the next level: a powerful CRM, plus marketing
automation, a customer service app, and an integration tool.
See all solutions
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Powerful go-to-market solutions

All three solutions are unified by a single goal: capture, convert, and cultivate customers without unnecessary
effort or complexity.
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CRM

Insightly CRM is designed for mid-market companies
seeking a modern, affordable, and customizable
solution that’s easy to use and scales with every stage
of growth. Acquired by Unbounce in July 2024.

Learn more about Insightly
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Landing pages

Unbounce’s landing page builder empowers digital
marketers and agencies to build, test, and optimize
landing pages faster and in fewer steps—no designers
or developers required. 

Learn more about Unbounce

Our values

These values reflect who we are and how we want to grow together.

How we prioritize

customer first

Customer first

In the hierarchy of stakeholders, our customers hold
the number one spot. Even with thousands of
customers, they never become abstractions to us. They
are people with problems that we understand and
solve. That understanding is not academic or
theoretical—it is built through frequent, meaningful
interactions and a relentless focus on their needs.

how we collaborate

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Inclusion

We celebrate what makes each person unique and are
committed to building an inclusive environment where
everyone feels welcomed, supported, and valued. By
fostering a culture where people can be themselves
and contribute fully, we create stronger teams, better
ideas, and more equitable decisions.

how we make decisions

high velocity decision making

High velocity decision making

We are inclusive decision makers who balance high
velocity with certainty. We speak our minds early and
boldly and then commit to decisions when they are
made, even if we disagree. We include a diverse group
of domain experts in a truth-seeking debate. We trust
our teammates to make decisions in the best interest
of our customers and our company.

how we innovate

bias for action

Bias for action

We accept that failure is a part of our efforts and
valuable to learning and progressing.  Our failures are
small and frequent because we plan our work to start
fast and learn quickly.  We learn more from fast
iterative efforts than from extended research, so our
bias is for action over extensive analysis.

how we measure success

results focused

Results focused

We measure our performance by outcomes not output.
We set high expectations, continuously challenging
ourselves and others to excel, holding each other
accountable to consistently deliver value.

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Core purpose

Inspire confident go-to-market investments that help
businesses grow.

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Vision

Power an analytics-driven customer journey by providing
tools to capture, convert, and cultivate customer
relationships.

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