The Insightly Blog
Explore CRM trends, best practices, and Insightly product news
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10 best CRMs for consultants in 2026 (for any size)
Not all CRMs work for consulting. Here are the 10 best in 2026, ranked
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The state of CRM: Choosing the right CRM to align teams
How go-to-market teams create a better customer experience with CRM.
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Customer
What is customer churn rate? 5 tips to lower it
Get the tips & start improving your customer retention rate
Business & tech
What is a value proposition? Definition + examples
Learn how to write a value proposition.
Data & Reporting
3 ways to use CRM data in building customer journeys
Get essential tips on customer journey mapping
Data & Reporting
What is a customer data platform?
Learn the basics, benefits, & uses of a customer data platform
Marketing
How to measure marketing ROI
Learn how to calculate marketing return on investment for the short & long term.
Customer
What is customer service?
Learn the basics & get tips on providing a stellar customer service.
Marketing
What is brand awareness?
Get the definition of brand awareness & tips on building a brand strategy.
Business & tech
How to build products you want to use & people want to buy
Insightly CEO Anthony Smith shares product development tips for entrepreneurs
Marketing
How to build an attribution model for your business
Learn how to make your marketing campaigns laser-focused & close more sales
Business & tech
How to scale up as your customers grow
Insightly CEO Anthony Smith shares 3 guiding principles to help scale business
Marketing
What is multivariate testing? When & why you should use it
Get the tips & learn how multivariate testing is different from A/B testing
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