MarketingNavigating the CRM Customer Journey: From Mapping to MarketingExplore and understand your customer journeys 06 Sep 2023 Share MarketingA 5-minute guide to drip campaign marketingA review of drip campaigns, ways to use them, and how they benefit a business. 28 Aug 2023 Share MarketingWhat is an Ideal Customer Profile (ICP) and why do you need one?How to use an ideal customer profile to improve & optimize your B2B marketing. 26 Jul 2023 Share Marketing7 essential Marketing Automation ReportsHow to build and use them. 15 Jul 2023 Share MarketingThe future of demand generation – 2024 and beyondLearn how to build a scalable demand generation program that delivers results 12 Jul 2023 Share MarketingDisruptive Marketing: What it is and how you can benefit from itGet the basics & tips to kickstart your own experiential marketing efforts. 15 Jun 2023 Share Marketing13 Ways to Improve your Marketing CareerWhat you need to know to advance your career in marketing 13 Jun 2023 Share MarketingCustomer life cycle in CRMUse the right CRM to move through the lifecycle with your customers. 04 Apr 2023 Share MarketingWhat is Marketing Automation Software?Drive more leads and grow your pipeline. 28 Mar 2023 Share MarketingWhy use marketing automation? Exploring marketing automation benefitsLet’s take a closer look at marketing automation benefits. 27 Mar 2023 Share MarketingWhat is account-based marketing (ABM)?Learn the basics & benefits of account-based marketing (ABM). 12 Sep 2022 Share MarketingHow to use behavioral signals in marketing campaignsWin when you segment your lists based on actions. 01 Apr 2022 Share Best PracticesHow marketers can work more effectively with salesHere are a few ways marketers can work with sales teams to achieve better alignment and exceed revenue goals. 02 Dec 2021 Share MarketingHow to do a competitive market analysisHere are a few tips and a template to do competitive marketing analysis. 08 Jun 2021 Share MarketingWhy you should align marketing and customer success teamsThe guide to building marketing and customer success alignment 13 May 2021 Share MarketingHow to become a better marketing project managerTips for marketing project management. 04 May 2021 Share MarketingHow to choose the right project management toolA quick guide on choosing project management tools for your marketing team. 28 Apr 2021 Share MarketingHow to plan and manage projectsAn introduction to project management 23 Apr 2021 Share MarketingHow to measure marketing ROILearn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share MarketingWhat is brand awareness?Get the definition of brand awareness & tips on building a brand strategy. 26 Jan 2021 Share MarketingHow to build an attribution model for your businessLearn how to make your marketing campaigns laser-focused & close more sales 19 Jan 2021 Share MarketingWhat is multivariate testing? When & why you should use itGet the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share MarketingA/B testing: How to identify the most effective marketing tacticsLearn the basics & benefits of A/B testing 24 Nov 2020 Share MarketingHow to launch an integrated campaignHere are key seven steps to running successful integrated campaigns 17 Nov 2020 Share MarketingWhat is an integrated campaign?Best practices for planning & running an integrated B2B campaign 03 Nov 2020 Share MarketingAccount-based marketing: How to drive success with a unified CRMHere are 8 best practices to help you maximize ROI of account-based marketing. 27 Oct 2020 Share MarketingNew: easily plan, create, test, & track marketing campaignsIntroducing new Insightly Marketing features in Q3 2020 product release 01 Oct 2020 Share Marketing7 lead scoring best practices to improve your conversion rateLearn how to improve sales outreach & boost conversion rates with lead scoring 23 Jul 2020 Share MarketingContent strategy: writing for people or algorithms?Get the tips on content strategy, including SEO & audience targeting 07 Jul 2020 Share MarketingHow to use buyer enablement to win more customersGartner insights & tips on developing effective buyer enablement content 25 Jun 2020 Share MarketingHow to use lead scoring to make faster salesLearn how to set up lead scoring for your business 09 Jun 2020 Share MarketingLead generation vs. customer retentionWhich is more important? 28 May 2020 Share MarketingHow to implement local SEOLearn local SEO basics & business benefits 21 May 2020 Share Marketing7 Ways to Adapt your Marketing Efforts During a CrisisMarketing through a crisis is tough. Here are tips to help you adapt. 21 Apr 2020 Share Marketing12 tips to generate qualified leads from a sales webinarHere’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share MarketingFrom personalized to humanized marketingHow is humanized marketing different from personalization? How do you humanize a brand? 25 Feb 2020 Share Experience the Insightly platform for yourself Request a demo