MarketingHow to use behavioral signals in marketing campaignsWin when you segment your lists based on actions. 01 Apr 2022 Share MarketingA 5-minute guide to drip marketingA review of drip campaigns, ways to use them, and how they benefit a business. 30 Mar 2021 Share MarketingHow to automate customer journeysHere are four marketing automation tips 09 Mar 2021 Share Data & Reporting3 ways to use CRM data in building customer journeysGet essential tips on customer journey mapping 25 Feb 2021 Share MarketingHow to measure marketing ROILearn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share MarketingWhat is multivariate testing? When & why you should use itGet the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share MarketingA/B testing: How to identify the most effective marketing tacticsLearn the basics & benefits of A/B testing 24 Nov 2020 Share Business & techMarketing’s role in building a customer-centric companyInsightly CEO on how leadership, technology & strategy shape marketing today 10 Nov 2020 Share MarketingNew: easily plan, create, test, & track marketing campaignsIntroducing new Insightly Marketing features in Q3 2020 product release 01 Oct 2020 Share SalesTraditional vs. predictive lead scoringWhich one should you use in your business? 13 Aug 2020 Share Business & techWhat is workflow automation?Learn the basics & benefits of workflow automation 16 Jul 2020 Share Business & techDoes your business need both CRM & marketing automation?Learn how to maximize the value of your sales & marketing tech stack 02 Jul 2020 Share MarketingLead generation vs. customer retentionWhich is more important? 28 May 2020 Share Marketing12 tips to generate qualified leads from a sales webinarHere’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share CustomerTop 10 benefits of a unified CRMHere’s our list along with tips on selecting a unified CRM for your business. 26 Mar 2020 Share MarketingWhy use marketing automation?Let’s take a closer look at marketing automation benefits. 05 Mar 2020 Share Experience the Insightly platform for yourself Request a demo