Data & Reporting 7 Types of Marketing Automation Data—and How to Use It Get the most out of this valuable asset. 13 Sep 2024 Share Marketing The Future of Marketing Automation What lies ahead for this critical technology? 27 Aug 2024 Share Data & Reporting 15 Essential Metrics for Marketing Automation Success Learn which KPIs help to optimize your strategy—and which you can ignore. 22 Aug 2024 Share Best Practices Marketing Operations Career Path The skills, the pay, and the roles. Get the details! 14 Dec 2023 Share Best Practices Why choose a marketing automation platform from your CRM provider? See why 1+1=3 with these applications. 14 Dec 2023 Share Best Practices 5 Strategies to stand out in a competitive market Actionable tips from a seasoned CMO. 06 Dec 2023 Share Business & tech Revenue Operations / RevOps Career Path: What It Is & How to Get Started Looking for an in-demand career? This is it! 28 Sep 2023 Share Marketing Navigating the CRM Customer Journey: From Mapping to Marketing Explore and understand your customer journeys. 06 Sep 2023 Share Marketing A 5-minute guide to drip campaign marketing A review of drip campaigns and how they benefit a business. 28 Aug 2023 Share Company News How Insightly Uses Insightly: The Power of One Unified Platform We drink our own champagne…see the details! 31 Jul 2023 Share Marketing 7 essential Marketing Automation Reports How to build and use them. 15 Jul 2023 Share Data & Reporting New marketing automation research: 2023 See how B2B marketers are using marketing automation everyday. 31 Mar 2023 Share Marketing What is Marketing Automation Software? Drive more leads and grow your pipeline. 28 Mar 2023 Share Marketing Why use marketing automation? Exploring marketing automation benefits Let’s take a closer look at marketing automation benefits. 27 Mar 2023 Share Marketing How to use behavioral signals in marketing campaigns Win when you segment your lists based on actions. 01 Apr 2022 Share Data & Reporting 3 ways to use CRM data in building customer journeys Get essential tips on customer journey mapping 25 Feb 2021 Share Marketing How to measure marketing ROI Learn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share Marketing What is multivariate testing? When & why you should use it Get the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share Marketing A/B testing: How to identify the most effective marketing tactics Learn the basics & benefits of A/B testing 24 Nov 2020 Share Business & tech Marketing’s role in building a customer-centric company Insightly CEO on how leadership, technology & strategy shape marketing today 10 Nov 2020 Share Marketing New: easily plan, create, test, & track marketing campaigns Introducing new Insightly Marketing features in Q3 2020 product release 01 Oct 2020 Share Sales Traditional vs. predictive lead scoring Which one should you use in your business? 13 Aug 2020 Share Business & tech What is workflow automation in CRM? Learn the basics & benefits of workflow automation 16 Jul 2020 Share Business & tech Does your business need both CRM & marketing automation? Learn how to maximize the value of your sales & marketing tech stack 02 Jul 2020 Share Marketing Lead generation vs. customer retention Which is more important? 28 May 2020 Share Marketing 12 tips to generate qualified leads from a sales webinar Here’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share Customer Top 10 benefits of a unified CRM Here’s our list along with tips on selecting a unified CRM for your business. 26 Mar 2020 Share Experience the Insightly platform for yourself Request a demo
