The Insightly Blog

Explore CRM trends, best practices, and Insightly product news

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Insightly CRM introduces conversational AI Copilot built to transform mid‑market CRM efficiency

Insightly has launched its CRM Copilot, a generative AI‑powered assistant developed to make working

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The state of CRM: Choosing the right CRM to align teams

How go-to-market teams create a better customer experience with CRM.

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What is a Modern CRM?

Does your CRM pass the modern CRM test?

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Marketing

How to use behavioral signals in marketing campaigns

Win when you segment your lists based on actions.

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Best Practices

CX survey shows companies overestimate customer support satisfaction

Think your team is killing it when it comes to customer service? The data

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Best Practices

CRM Implementation: Steal this proven process

Up to 69% of CRM projects fail because of poor implementation. How do you

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Service & Support

6 Ways To Make Customer Interactions Matter

Solid customer experiences define brand relationships after the initial sale. A single interaction can

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Best Practices

5 Ways To Improve Customer Focus

Examine your products/services from the customer’s viewpoint. Take a few steps on your own

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Data & Reporting

Single Customer View: What it is and why you need it

SCVs allow cross-functional teams and organizations to use aggregated data to drive higher value

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Company News

Feeling the love for your CRM?

Insightly earns a 2022 "Most Loved" award from TrustRadius based on customer reviews.

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Service & Support

5 essential customer engagement metrics and KPIs

Which user engagement metrics matter most for your business? Learn which KPIs you'll need

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Best Practices

The true cost of a CRM

Most CRMs cost way more than advertised at face-value. Learn how to determine exactly

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Best Practices

Use these KPIs to optimize your customer service efforts

Learn which customer service KPIs we use to drive our company's success

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Best Practices

The CRM process is flawed. Here is why.

Find out how to gain more insights and deliver better experiences with a unified

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Best Practices

How marketers can work more effectively with sales

Here are a few ways marketers can work with sales teams to achieve better

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