A/B and multivariate testing to optimize your customer experiences

Test, test, and test again to make your marketing better

Every marketer needs data-driven insights into the way their email content and design resonates for customers and prospects, so that they can objectively evaluate their strategies and grow their business. To that end, Insightly Marketing features A/B and multivariate testing – two tools that marketers love.

In this webinar, you’ll learn how to use A/B and multivariate email testing to get real insights into what drives customer response so that you can validate your strategies, effectively communicate learnings, and drive your success. Once you start testing, you’ll be addicted to the results and it will become a habit for your team.

In this webinar you’ll learn:

• What is A/B testing?
• What is multivariate testing?
• Why A/B and multivariate testing is so important to your marketing strategy
• How to activate your testing programs
• Best practices to boost your success

If the sales team’s mantra is ‘always be closing,’ the marketing team should ‘always be testing.’ How can we do more/get more from the efforts we are already putting in? Running tests is the easy button. Don’t miss this webinar so you can learn more about this powerful feature of Insightly Marketing and level up your marketing program.