Putting the relationship back into CRM

Does CRM help businesses to build lasting customer relationships?

Since its inception in the late 90s, the proponents and providers of CRM have been promising a new nirvana of customer centricity. Software platforms and social technologies promise to engage customers, educate them, analyze their buying behaviors, etc.

But what has CRM really done to make the customer’s experience better than ever?

In this report, we redefine customer relationships and share insights on how modern-day businesses can build long-lasting customer relationships and reach their business goals.