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Since its inception in the late 90s, the proponents and providers of CRM have been promising a new nirvana of customer centricity. Software platforms and social technologies promise to engage customers, educate them, analyze their buying behaviors, etc.
In today’s marketplace, the stakes are higher. So many transactions have transitioned to subscriptions, so getting and keeping relationships has much more value than previous, single transaction business models.
But what has CRM really done to make the customer’s experience better than ever?
In this report, we redefine customer relationships and share insights on how modern-day businesses can build long-lasting customer relationships and reach their business goals.
Peek inside:
Key takeaways: