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Keynote Speaker | Author | Columnist | Business Owner | Host of Paychex Thrive podcast
You’ve heard about ChatGPT in the news and online, but how exactly does it benefit Go-to-Market professionals? And how can business owners begin to leverage the benefits of the AI tool at scale?
In this episode of Closing Time, Gene Marks joins Insightly’s Chip House to go over five areas (B2B sales, email marketing, product marketing, customer support, and customer success) where you can start using ChatGPT today to save on resources and time. Actionable tips for salespeople, marketers, and customer success professionals are included.
One of the key benefits of using ChatGPT is its ability to generate personalized messages for outreach campaigns quickly. This saves time and can lead to higher response rates and more successful sales. ChatGPT can also assist with crafting emails to donors, as demonstrated by Gene’s wife’s small nonprofit in Philadelphia. His wife used ChatGPT to construct a donation pitch email that aligned with the nonprofit’s tone and topics of focus. The email was then further refined by her, ready for primetime, and sent out to donors.
It’s worth noting that ChatGPT isn’t intended to replace human beings. Instead, it serves as a productivity tool to enhance the work of sales professionals. ChatGPT’s ability to generate good ideas and email drafts can be useful for reaching prospective and existing clients and customers.
B2B marketers can leverage ChatGPT as a tool to generate good, informative, and educational content. However, this could potentially cause a headache for search engines like Google and Bing.
Currently, Google uses activity and unique content generated on a website as factors for ranking. Before ChatGPT, marketers would have to pay bloggers to write keyword-rich content frequently to maintain their website’s search engine ranking.
With ChatGPT, marketers can input instructions for as little as 10 minutes a day, and it can generate blog posts for their website, even if it’s not that great. Some may not mind as long as it generates unique content daily, which can factor into their website’s ranking with Google.
While ChatGPT can potentially disrupt search engine rankings, it also allows B2B marketers to generate unique content quickly and efficiently.
Product marketers can use ChatGPT for various marketing purposes such as creating product information, brochures, and catchy real estate listings. By providing the necessary information, marketers can instruct ChatGPT to generate content that describes their products and services.
For instance, real estate industry professionals are already using ChatGPT to craft innovative and catchy real estate listings for their marketing emails. However, while ChatGPT can provide a great starting point, it’s important to remember that human experience and expertise can help refine the generated content and make it even better.
Customer support reps may have limited options for obtaining information to assist clients with their problems. While they may have access to a knowledge base or reporting tools, there is a wealth of data both inside and outside the company that could provide solutions to customers’ queries.
By integrating ChatGPT with systems such as ticketing, ERP, and CRM, customer support reps can use a single interface to ask natural language questions and receive relevant answers. This allows them to quickly provide solutions to customers and input the conversation directly into a ticket or CRM system for future reference.
ChatGPT can thus serve as a valuable asset to customer support teams, helping them to access and utilize relevant information in real-time to improve their service and increase customer satisfaction.
As a business leader, it’s important to start thinking about how you can use AI like ChatGPT to improve your business operations. The first step is to have a conversation with your software vendors and see how they’re incorporating AI into their products. They are the ones making the investments and coming up with innovative uses for AI like ChatGPT, which can help you run your business more efficiently.