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Adopting Insightly has helped us close deals faster because the entire team collaborates on providing mission-critical detail in the CRM. From my perspective as a sales leader, the support I get from the team to capture this information and close opportunities is absolutely critical to our success.
Ian Pund, Senior Vice President of Sales, Noble BioMaterials
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By supporting intuitive, automated, and scalable processes, teams are empowered to close deals and deliver services faster and more efficiently.
“By leveraging Insightly, we were able to shave 50% off our timelines. Insightly allows us to seamlessly push data to each project directly, which empowers us to move onto the next step in our process instantly.”
Joanna Falcone, VP Systems and Process Development
Automate repetitive, manual tasks so your team can focus on what matters most.
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Show customers and prospects you know them by capturing the right information about every interaction and using your data to deliver great experiences.
Our motto is this: If it’s not in the CRM, it didn’t happen. If you have an idea, explore it. Get the process on a white board and work with your Insightly team to see if it’s possible. Odds are, the answer is yes.
Jennifer Nietz, Vice President, COACT
Relationships are everything. Improve every connection you make and grow your business by delivering efficiently on your promises.
Every business is unique. Configure the CRM and information to match your business processes.
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Because operations and sales all utilize Insightly, we’re all empowered to deliver great customer experiences. Insightly delivers a great way for us in operations to understand and get ahead of what’s coming.
Amber Livingston, Operations Manager, Multifamily Utility Company
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Solar company shows how Insightly helped them triple revenue without tripling the team.
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Take the drudgery out of data entry by uploading all contact information from any business card in just one click.
Road warriors can quickly update the other members of the delivery team on the status of their tasks, milestones, and deliverables.
Field salespeople can easily change the status and amount of an opportunity—or create a new one—right at the client’s location.
CRM stands for “Customer Relationship Management” and includes the processes used by organizations of all sizes for retaining existing customers and acquiring new ones.
When people use the term CRM, they are often speaking about a CRM system. This is a software platform that organizes a company’s relationships with customers, prospective customers, vendors and more. Learn more about CRMs in this blog post.
Any business that handles sales or marketing of products or services can benefit from using a CRM. This includes both B2B and B2C businesses. The teams most likely to use a CRM in any business are Sales, Marketing and Customer Service. Sales – A CRM helps your sales team be well positioned to upsell and cross-sell your products and services. Sales teams can also use click-to-call functions to help save time and make it easy to keep track of all your interactions with prospects and customers so nothing falls into the cracks. They can also generate highly specific quotes as they seek new business and to run reports and invoices for existing customers. Marketing – A CRM helps your marketing team gather valuable information from your customers, making it easier to target marketing efforts precisely and effectively. When you can aim your marketing campaigns at a specific audience, you’re far more likely to reap a good ROI, and you don’t waste the time and money that often results from an undifferentiated marketing campaign, which can end up feeling like spam. Customer service – CRMs help support teams efficiently resolve issues, and make it easy to connect customers to the right person at all times.
Most companies wait too long to implement a CRM, often falling into chaos and making both customers and employees irritable. By the time you’ve hired employee number 10, you’re likely to need a CRM. At this point, communication starts to get more difficult, and the lack of a CRM is probably resulting in a lot of wasted time and effort. A good test is if you feel that you’ve outgrown your spreadsheets, it’s time for a CRM. If you aren’t able to identify where new customers have come from (and whether they’re responding to your marketing campaigns or not), it’s time for a CRM. If you don’t know what your salespeople are doing, it’s time for a CRM.
The big difference between on-premise and cloud is where the software and data are stored. With on-premise CRM, the software is located on your company’s servers and on employee computers. The implementation process typically takes more time, more IT resources, and is more complex. However if your organization has especially strict security protocols, this can be the ideal choice. With an on-premise implementation, upgrades will take longer, and your IT team will be taxed to provide service to the CRM. You’ll typically be charged per implementation. Cloud-based or software-as-a-service (SaaS) CRMs are operated on and store data on the vendor’s servers. The vendor is responsible for the uptime operation of the system and provides customer support. You’ll need a strong internet connection to run a cloud-based CRM, but you won’t need the expense of dedicated servers. Upgrades will occur at all times, so the platform will be constantly evolving. You’ll typically be charged by seat.
In today’s business environment, contact management CRM is essential for businesses to succeed in their sales and marketing strategies. But what is contact management in CRM?
Before diving into what contact management in CRM is, let’s review a few key terms.
Contact management is a way to oversee and organize your contacts and leads, and it can be as simple as an Excel spreadsheet or as complex as a software program. The objective of a contact management system is to create and maintain a digital record of customer data so you have easy and quick access to it.
CRM stands for customer relationship management, a process that helps businesses keep track of all interactions with customers and leads. Typically, a contact is an existing customer who has purchased from you, whereas a lead is a potential customer.
The concept of contact management in CRM isn’t difficult to understand. In short, a [contact management CRM system|https://www.insightly.com/crm/] allows you to utilize customer data to enhance engagement and cultivate relationships.
Some ways to use contact management CRM include:
If you’re still trying to understand what contact management is, know that it’s much more than merely placing contacts into a simple contact database. Contact management encompasses various solutions, including basic contact management systems (CMS) (or customer database management systems) and robust customer relationship management (CRM) platforms.
Contact management software (CMS) and customer relationship management (CRM) are two very different technologies. However, the two work together to accomplish the same end goal — generating leads and closing sales.
Choosing between [CMS and CRM|https://www.insightly.com/blog/crm-vs-cms/] can be challenging when determining which one suits your business needs better. Although many software vendors use “CMS” and “CRM” interchangeably, there’s a vast difference in their level of functionality.
Contact management features vary widely but generally include the following:
In contrast, the most common customer relationship management features may include:
Contact management is an essential tool for businesses of all sizes. Many systems are easy to use, cloud-based, and can integrate with other business applications.
Contact management examples include setting up your email to automatically add new contacts or integrating e-commerce to view customer data. Your database is carefully planned to have all the customer information you want to keep track of.
Contact database examples include tables with custom fields for each customer’s name, contact information, company, etc., which can be linked to specific relationship statuses, such as “potential client.”
You may be surprised to learn that contact management can be used for various purposes other than business. Many people use personal CRM for friends, family, and even potential significant others.
Managing your contact and leads has never been easier using a contact management tool. The one best suited to your business depends on your needs. It’s also important to note that you’ll need to pay close attention to the pros and cons of each, as even the most popular tools may not be the best option.
There are several [types of contact management tools”
Operational CRMs (e.g., Spotio) – This type of CRM leverages automation for business processes that involve customer service or marketing. Customer data is collected from websites, social media, emails, and other sources and analyzed to help qualify leads.
Analytical CRMs (e.g., OLAP) – This CRM analyzes customer data with algorithms and machine learning to provide insight into customers’ needs.
Collaborative CRMs (e.g., Dynamics 365 Sales) – This CRM primarily tracks and shares data on customer interactions with your company via the web, social media, emails, etc.
Strategic CRMs (e.g., most generic CRMs) – This CRM uses algorithmic and analytical features to learn about customers and build long-term relationships.
Legacy CRMs (e.g., Salesforce) – This type of CRM is an old version that sales leaders typically use. Legacy CRMs tend to be complex and expensive, making them difficult to set up and integrate with other applications. However, many legacy CRMs remain popular.
Niche CRMs (e.g., HubSpot) – This CRM focuses on specific aspects of a business, such as marketing or marketing automation. Niche CRMs can be challenging to integrate into complex environments, and they often lack the flexibility and ability to grow with the company.
The contact management definition HubSpot supplies on its website is as follows: “Contact management is the process of recording contact data for individuals and businesses in your organization’s network — including suppliers, customers, leads, partners, subscribers, and more — and managing your interactions with them.” HubSpot is a well-known, popular CRM geared more toward small businesses. It’s easier to use than Salesforce, which is more suited for sales and customer service. While HubSpot draws you in with its free sales and marketing platform, you must pay a high price to benefit from its CRM features. HubSpot works best when you use all of its platforms. If you outgrow its website software or social media features, you’ll be faced with integration woes. Insightly is designed to integrate easily which is why it is the CRM of choice for growing businesses.
So what’s the best content management software to buy for your company?
By now, you surely understand the importance of contact management. However, you’ll likely be overwhelmed by the many options available on the market.
CRM is most often used in business, but you can also use it to help you maintain a healthy work-life balance. The best personal relationship management app or software allows you to manage many of the following in one location:
Some people also use contact management software to help them find their “soulmate” — yes, you heard right! Contact management can be used to keep track of the dates you go on. There are several personal CRM open source options, such as Monica, a personal CRM on GitHub that can be used for managing romantic relationships.
If you’re looking for advice on anything, from the best open source contact management software to the best personal CRM, Reddit users sometimes offer valuable suggestions. Many have mentioned Odoo and AirTable, to name a few.
Remember: most contact management software will have too many, too few, or the wrong features.
Finding the right CRM can seem like an impossible feat. The best contact management software (e.g., Insightly) should offer the following features and benefits:
Business contact management software works in a similar way as personal versions. In fact, you might find some business contact software suitable for personal use. Many individuals use the software to handle both their personal and business contacts.
The main difference in business contact management compared to personal is that it’s much more complex and offers many more features. You won’t need most of these features for personal contact, but they can be powerful in leveling up your sales game.
Whether personal or business, it’s clear how valuable a contact management system can be. Your options are endless, but take care to choose contact management software that’s most suited to your current and future needs. Not every contact management CRM is created equal, so be sure you get the features you need based on your goals. Use contact management to keep track of your connections and boost revenue, maintain a healthy work-life balance, or find the love of your life.
Don’t settle for a contact management system that doesn’t serve your needs. Some offer too many or too few features, but you still pay, even if they’re useless. Insightly stands out among the rest because it offers [affordable pricing plan options|https://www.insightly.com/pricing-plans/?plan=crm] for a CRM platform as well as an All-in-One platform. It all depends on your business needs — you never pay for what you can’t use.
If you’re looking to implement or move to a new, improved platform, then there’s no better time than now. Witness firsthand how the top contact management software can benefit your business.
Try Insightly today by signing up for a self-serve free trial (no credit card needed) or a personalized demo (no commitment required).