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Adopting Insightly has helped us close deals faster because the entire team collaborates on providing mission-critical detail in the CRM. From my perspective as a sales leader, the support I get from the team to capture this information and close opportunities is absolutely critical to our success.
Ian Pund, Senior Vice President of Sales,
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Our motto is this: If it’s not in the CRM, it didn’t happen. If you have an idea, explore it. Get the process on a white board and work with your Insightly team to see if it’s possible. Odds are, the answer is yes.
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Relationships are everything. Improve every connection you make and grow your business by delivering efficiently on your promises.
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CRM stands for “Customer Relationship Management” and includes the processes used by organizations of all sizes for retaining existing customers and acquiring new ones.
When people use the term CRM, they are often speaking about a CRM system. This is a software platform that organizes a company’s relationships with customers, prospective customers, vendors and more. Learn more about CRMs in this blog post.
Any business that handles sales or marketing of products or services can benefit from using a CRM. This includes both B2B and B2C businesses. The teams most likely to use a CRM in any business are Sales, Marketing and Customer Service.
Sales – A CRM helps your sales team be well positioned to upsell and cross-sell your products and services. Sales teams can also use click-to-call functions to help save time and make it easy to keep track of all your interactions with prospects and customers so nothing falls into the cracks. They can also generate highly specific quotes as they seek new business and to run reports and invoices for existing customers.
Marketing – A CRM helps your marketing team gather valuable information from your customers, making it easier to target marketing efforts precisely and effectively. When you can aim your marketing campaigns at a specific audience, you’re far more likely to reap a good ROI, and you don’t waste the time and money that often results from an undifferentiated marketing campaign, which can end up feeling like spam.
Customer service – CRMs help support teams efficiently resolve issues, and make it easy to connect customers to the right person at all times.
Most companies wait too long to implement a CRM, often falling into chaos and making both customers and employees irritable. By the time you’ve hired employee number 10, you’re likely to need a CRM.
At this point, communication starts to get more difficult, and the lack of a CRM is probably resulting in a lot of wasted time and effort. A good test is if you feel that you’ve outgrown your spreadsheets, it’s time for a CRM.
If you aren’t able to identify where new customers have come from (and whether they’re responding to your marketing campaigns or not), it’s time for a CRM. If you don’t know what your salespeople are doing, it’s time for a CRM.
The big difference between on-premise and cloud is where the software and data are stored.
With on-premise CRM, the software is located on your company’s servers and on employee computers. The implementation process typically takes more time, more IT resources, and is more complex. However if your organization has especially strict security protocols, this can be the ideal choice. With an on-premise implementation, upgrades will take longer, and your IT team will be taxed to provide service to the CRM. You’ll typically be charged per implementation.
Cloud-based or software-as-a-service (SaaS) CRMs are operated on and store data on the vendor’s servers. The vendor is responsible for the uptime operation of the system and provides customer support. You’ll need a strong internet connection to run a cloud-based CRM, but you won’t need the expense of dedicated servers. Upgrades will occur at all times, so the platform will be constantly evolving. You’ll typically be charged by seat.
In today’s business world, Customer Relationship Management (CRM) systems are crucial for building and keeping strong relationships with customers. They’re like a pipeline for managing interactions with clients and providing good service across the customer’s entire journey with you.
A key feature of CRM systems is that they’re customizable, which is so important to each business’s unique needs and preferences. This is where Custom CRM Development Comes in clutch, involving designing and coding specific tools and features lined up with a company’s sales plans, marketing initiatives, and customer support requirements. Opting for custom CRM development rather than a generic option means you get a platform perfectly matched to your business goals and that also gives you a competitive edge in managing client relationships.
It’s essential to understand what CRM software is used for. CRM systems help manage contacts, track leads and sales opportunities, automate sales processes, monitor marketing campaigns, handle customer support issues, and generate reports on important metrics like sales performance or campaign results. All those functions are key for delivering great customer experiences, boosting revenue, and streamlining operations.
A customizable CRM system brings a ton of benefits across many industries. For example, customization lets businesses of any size and industry add tailored data fields and model every touchpoint of their unique customer journey, giving them major control over customer interactions. Features like workflow automation, custom fields, and branded templates empower teams to see deal status in real-time, customize quotes, and improve cross-team communication.
Furthermore, customization improves the user experience by letting CRM users tailor their everyday workflow. Folks can build views matching their personal preferences and add custom objects to further personalize those views, accessible on any device. This customization through specialized features, workflows, reports, or interfaces is perfect for each organization’s needs or industry standards, giving them a leg up on competitors using generic out-of-the-box solutions.
A customizable CRM system is invaluable for businesses wanting to develop long-term relationships with customers while also driving growth and efficiency. Custom CRM development enables companies to design solutions perfectly aligned with their objectives, ensuring smooth management of leads, sales process automation, streamlined marketing campaigns, and great customer support. Having the ability to customize CRM systems to specific business needs not only improves user adoption but also helps businesses successfully navigate the competitive landscape.
CRM systems are like a toolbox for managing customer relationships – the more you can customize the tools, the better they’ll work for your unique business!
Customizing CRMis kind of like getting a bespoke suit tailored just for you rather than off-the-rack. It ensures a perfect fit.
The right custom CRM solution lets businesses put their best foot forward with clients – it’s like giving them your best smile!
The bottom line is that customizing your CRM is one of the smartest things a business can do nowadays when keeping customers happy and coming back is everything. Being able to shape your CRM platform exactly the way you need it for managing contacts, sales, marketing campaigns, and handling customer issues is priceless.
Opting for a tailored CRM solution rather than some rigid off-the-shelf software gives you total control to mold it around how your business works and what your teams need to crush it day-to-day. You can customize reports, views, fields and more to match your company’s goals and style, which gets employees on board and pumps up their productivity. At the end of the day, a CRM that’s a custom fit for your organization’s unique approach gives you a killer advantage when it comes to wowing customers and outpacing the competition.
For any business trying to connect with customers and prospects, a solid CRM platform is super important – it’s like the backbone keeping everything organized. By bringing communication and data together, CRM software gets your teams collaborating smoothly like a well-oiled machine. A big perk is being able to customize it, with some really great advantages.
Adding marketing personalization into the mix is so key these days. Using customer data like past purchases, you can serve up experiences tailored to each person – kind of like having a personal chef instead of boring cafeteria food every day!
The right customization also lets you integrate your CRM with other tools your teams use so you have the full 360-degree view of every customer readily available in one spot. Your sales reps can tap into detailed central profiles to pitch prospects in a way that really resonates, like giving a gift that’s tailored specifically to what someone wants. And having all that integrated data consolidated in the CRM gives you clearer insights and the full picture, like finally completing a puzzle.
On top of that, CRM customization allows adding marketing automation to streamline repetitive work. Functions like lead scoring, triggered follow-ups, and automated lead nurturing can help boost productivity like an intern tackling tedious tasks so your team can focus on strategy.
The major benefits of customizing CRM include:
With the right customization, your CRM can help strengthen customer relationships, improve efficiency, and drive growth through consistent, tailored experiences – like having tools specialized for your exact needs.
The bottom line is, as things get more digital, having a customizable CRM that evolves with your business and customers gives you a real edge. When you can shape your CRM to bring unified data, automation, and custom experiences all together in one place, it supercharges your team’s ability to wow clients and prospects. A tailored CRM solution is just invaluable for managing those all-important customer relationships in today’s market.
Getting your CRM platform to align seamlessly with your business’s unique needs and processes is key for success. It’s like tailoring a bespoke suit – you want that perfect customized fit aligned to your objectives. Here’s a structured approach to *customizable CRM software so that it feels designed just for you:
Define Your Data Fields and Attributes
First, ensure your CRM captures comprehensive customer data. Creating customized fields and layouts allows collecting details like text, numbers, dates, and other attributes. This flexibility results in richer profiling and segmentation so you can personalize messaging and experiences.
Take the time to map common customer journeys and identify data needing capture at each stage. Add custom fields for key details not in standard objects. Ensure field lengths accommodate all data. Set page layouts organizing related fields logically. It’s like getting measurements and fabric preferences for a tailored suit.
Build Custom Reports and Dashboards
Next, construct customized reports and dashboards to generate actionable insights from customer data. Well-designed CRM dashboards provide an integrated view of all interactions for quick, informed decisions. Custom data reports allow drilling into specific segments and metrics, revealing nuanced behavioral trends and opportunities. Build reports on sales pipeline, lead conversion rates, customer lifetime value. Create dashboards aligned to each team’s KPIs. It’s about seeing both the big picture and small details.
Don’t waste time on repetitive tasks – use workflow automation to trigger actions based on preset criteria. For instance, automate personalized follow-up emails after purchases or service calls. Build workflows standardizing lead assignment, opportunity progression, and customer onboarding. Configure time-based reminders for follow-ups. Automatically notify support when issues aren’t resolved quickly. This saves hours while ensuring consistency. It’s like a robot assistant handling mundane stuff so you can focus on strategy.
Implement Customer Attribution
Understanding how different touchpoints across a customer’s journey impact outcomes is vital. Deploying marketing and sales attribution models illuminates your most effective channels and win-back tactics. Integrate CRM with marketing platforms to track engagement through each channel. Attribute conversations to the campaigns or activities driving them. This insight optimizes your overall strategy and budget allocation. It’s about giving proper credit where it’s due.
Leverage Insightly’s Offerings
Tools like Insightly provide awesome no-code customization options through drag-and-drop configuration, workflow automation, and custom objects tailored to your needs. It’s like having a magic wand to modify your CRM platform to be uniquely yours without complex coding or development.
With the right customization following CRM best practices, your system can help strengthen customer relationships, boost efficiency, and give your business a competitive edge. A tailored bespoke suit always looks sharper and fits better than something off-the-rack! With a strategic approach, companies can maximize value from investments in a customized platform aligned tightly to their unique processes and objectives. The key is properly defining your needs, taking advantage of built-in customization tools, automating intelligently, integrating data, and driving ongoing governance and adoption.